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Fitri Hungan
Manado

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Pengaruh Citra Merek terhadap Keputusan Pembelian Skincare Skintific: Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sam Ratulangi Manado Fitri Hungan; Tinneke M Tumbel; Joanne V Mangindaan
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.55617

Abstract

The purpose of this research is to determine the influence of Brand Image on Purchasing Decisions for Skintific Skincare. This research uses basic quantitative methods. The population taken in this research were students at the Faculty of Social and Political Sciences, Sam Ratulangi University. Using the sampling technique using Purposive Sampling technique and carrying out calculations using the Slovin formula, a sample of 100 respondents was obtained. The analysis used is simple linear regression analysis, and for testing using the T Test hypothesis, Correlation Coefficient, and Determination Coefficient (R2). Keywords: Brand Image, Purchasing Decisions, Skintific.
Co-Authors Joanne V Mangindaan Tinneke M Tumbel