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All Journal Productivity
Tinneke M Tumbel
Business Administration Study Program

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Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan pada PT. Pegadaian Cabang Manado Selatan Fena Feronika Tenda; Joula J. Rogahang; Tinneke M Tumbel
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56817

Abstract

The performance of employees in a company is something that should be highly regarded by branch leaders who, as leaders, bear the responsibility for human resource management within their scope of leadership. The purpose of this research is to determine the extent to which the performance of employees at PT Pegadaian South Manado Branch is influenced by the leadership applied and how it affects the performance of each worker in their respective tasks and responsibilities. The researcher conducted a saturated sampling of 30 samples tested in this study through validity and reliability tests and analyzed the data through descriptive statistics and simple linear regression analysis, testing hypotheses in (t) tests, simple linear correlation coefficients, and determination coefficients. The research results show that the performance of employees at PT Pegadaian South Manado Branch is influenced by leadership.
Pengaruh Media Sosial Instagram dan Brand terhadap Keputusan Penggunaan Jasa ELIOR Studio Maria Agustina Gabriela Wenur; Tinneke M Tumbel; Olivia F.C. Walangitan
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.57219

Abstract

In this study, an attempt was made to find the influence between independent variables and dependent variables through hypothesis testing. This study has a total population of 7,000 clients with a sample of 100 clients. The purpose of this study was to determine whether there is an influence of Instagram social media and Brand on the Decision to use services at ELIOR Studio. In statistical testing in this study, it was carried out using the Ttest test, Ftest test, through the SPSS (Statistical Package for Social Science) computer program, the following results were obtained: based on the Ttest and Ftest tests, the results stated that the Instagram social media and Brand variables positively and significantly influenced the Decision of clients as respondents in determining the use of services at ELIOR Studio, both simultaneously and partially. Based on the results of this study, it can be concluded that Instagram Social Media and Brand play a significant role in influencing the Decision to use services at ELIOR Studio.
Co-Authors Fena Feronika Tenda Joula J. Rogahang Maria Agustina Gabriela Wenur Olivia F.C. Walangitan