Pengaruh Media Sosial Instagram dan Brand terhadap Keputusan Penggunaan Jasa ELIOR Studio

Maria Agustina Gabriela Wenur (Student of Busniness Administration Faculty of Social and Political Sciences, Sam Ratulangi University)
Tinneke M Tumbel (Business Administration Study Program)
Olivia F.C. Walangitan (Business Administration Study Program)

Productivity
Vol 5 No 4 (2024): Desember 2024

In this study, an attempt was made to find the influence between independent variables and dependent variables through hypothesis testing. This study has a total population of 7,000 clients with a sample of 100 clients. The purpose of this study was to determine whether there is an influence of Instagram social media and Brand on the Decision to use services at ELIOR Studio. In statistical testing in this study, it was carried out using the Ttest test, Ftest test, through the SPSS (Statistical Package for Social Science) computer program, the following results were obtained: based on the Ttest and Ftest tests, the results stated that the Instagram social media and Brand variables positively and significantly influenced the Decision of clients as respondents in determining the use of services at ELIOR Studio, both simultaneously and partially. Based on the results of this study, it can be concluded that Instagram Social Media and Brand play a significant role in influencing the Decision to use services at ELIOR Studio.