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Norma Yunita Tulong
Ilmu Administrasi Bisnis

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Pengaruh Harga Tiket Masuk Terhadap Keputusan Berkunjung Wisatawan Di Tuur Ma'asering Kumelembuay Kota Tomohon Norma Yunita Tulong; Sandra Asaloei; Aneke Y. Punuindoong
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.61148

Abstract

This study aims to analyze the influence of entrance ticket prices on tourists' decision to visit Tuur Ma'asering. The research was carried out with a quantitative approach using a survey through a questionnaire. The sample was taken from 80 respondents using a simple random sampling method. The data were analyzed using simple linear regression to test the relationship between admission price variables and visiting decisions. The results of the study show that the price of entrance tickets has a significant effect on the decision to visit tourists. As much as 75.9% of tourists' decisions are influenced by the price of entrance tickets.