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Aneke Y. Punuindoong
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Komunikasi Pemasaran Terhadap Citra Perusahaan Jasa Penyewaan Alat Berat Pada PT. Buana Oto Mandiri Anna N. Madengke; Harry J. Sumampouw; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

This research is motivated by the problems found in PT. Buana Oto Mandiri company, which there is a lack of public communication or communication to the public in the company's introduction and understanding of corporate image. The purpose of this study is to know the marketing communication whether there is influence on the image of heavy equipment rental companies at PT. Buana Oto Mandiri. Lack of public communication will have an effect and create a lack of trust from consumers in using the services of the company as a result will impact on the image of the company will decline. Therefore, it is necessary to have good communication to the community. Attractive and efficient communication will create trust by the public public to the company. And in the end there will be an increasing demand of heavy equipment rental services offered by the company. In this research, the method used is descriptive quantitative research method by spreading questionnaire 75 respondents who become sample in this research. The data were collected by questionnaires that have been tested for their validity and reliability. And writer’s data analysis is descriptive and inferential statistic, consisting of simple correlation coefficient and regression done by using program SPSS for windows version 23.0. The results showed that there is a significant influence between marketing communications on corporate image at PT. Buana Oto Mandiri and this means the work hypothesis or alternative hypothesis accepted. This means there is a positive influence between marketing communications to corporate image with a level of influence of 30.3%. For suggestions, companies are expected to maintain marketing communications because of the company's influential image in order to improve leasing. Keywords: Marketing comunication, corporate image.
Pengaruh Periklanan Terhadap Keputusan Pembelian Konsumen Pada PT. Astra International Daihatsu Surandy Malunsenge; Lucky F Tamengkel; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

This research is based on thinking on several factors that influence consumers to buy in car dealers. With the growing efforts of the automotive industry today the level of competition among automotive industry is increasingly competitive, each dealer has a strategy in persuading the customers to choose and / or buy a car. Due to the innovation of marketing strategy changes and from the supporting factors such as; give Attention, desire analysis, ad image, techniques to increase attractiveness. And interesting advertising support will make consumers take a decision in buying at Astra international (Daihatsu). This activity was held at PT. Astra International Daihatsu branch Manado in order to know the relationship of these factors affect consumers to buy. Besides, this research is expected to be input to the leadership of PT. Astra International Manado and is a contribution in marketing and advertising strategy. Data collection using the instrument in the form of questionnaires / interviews, observation and document studies, and for data analysis using quantitative methods. The results of this study to answer the hypothesis there is a significant relationship factors that influence consumers to buy, with a determinant indicates 49.92% which means that the increase or decrease in customer savings depends on those factors are strong enough 0.7066%, the remaining 50.08% is another factor. Positive linear functional relationships of 1: 0.7378 scale means the increase in advertising will affect the increased purchase decision of 0.7378Keyword : Advertising, Costumer Decision
Co-Authors Anna N. Madengke HARRY J. SUMAMPOUW Lucky F Tamengkel Surandy Malunsenge