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p-Index From 2021 - 2026
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All Journal Journal of Travel and Leisure
Wahjoedi
State University of Malang
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Memorable Tourism Experience as a Mediator of Heritage Tourism Determinants on Revisit Intention in Kajoetangan Heritage, Malang Indy Fadilah Damayanti; Imam Mukhlis; Wahjoedi
J-TRUE: Journal of Travel and Leisure Vol. 3 No. 1 (2026): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.2462

Abstract

This study aims to analyze the influence of visitor engagement, authenticity, and local culture on revisit intention with memorable tourism experience (MTE) as a mediating variable at Kampoeng Heritage Kajoetangan, Malang City, East Java Province, Indonesia. This study uses a quantitative approach with explanatory research methods and Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis. The results show that visitor engagement and local culture have a positive and significant effect on revisit intention, while authenticity does not have a significant direct effect on revisit intention. However, visitor engagement, authenticity, and local culture have a positive and significant effect on memorable tourism experience. Furthermore, memorable tourism experience is proven to have a positive and significant effect on revisit intention and significantly mediates the relationship between visitor engagement, authenticity, and local culture on revisit intention. The memorable tourism experience variable has a significant influence in increasing tourists' revisit intention. This finding confirms that strengthening memorable tourism experience is a key strategy in increasing tourist loyalty and has the potential to support regional economic growth through increased tourism visits and consumption.
Co-Authors Imam Mukhlis Indy Fadilah Damayanti