Journal of Travel and Leisure
Vol. 3 No. 1 (2026): J-TRUE: Journal of Travel and Leisure

Memorable Tourism Experience as a Mediator of Heritage Tourism Determinants on Revisit Intention in Kajoetangan Heritage, Malang

Indy Fadilah Damayanti (State University of Malang)
Imam Mukhlis (State University of Malang)
Wahjoedi (State University of Malang)



Article Info

Publish Date
30 Jun 2026

Abstract

This study aims to analyze the influence of visitor engagement, authenticity, and local culture on revisit intention with memorable tourism experience (MTE) as a mediating variable at Kampoeng Heritage Kajoetangan, Malang City, East Java Province, Indonesia. This study uses a quantitative approach with explanatory research methods and Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis. The results show that visitor engagement and local culture have a positive and significant effect on revisit intention, while authenticity does not have a significant direct effect on revisit intention. However, visitor engagement, authenticity, and local culture have a positive and significant effect on memorable tourism experience. Furthermore, memorable tourism experience is proven to have a positive and significant effect on revisit intention and significantly mediates the relationship between visitor engagement, authenticity, and local culture on revisit intention. The memorable tourism experience variable has a significant influence in increasing tourists' revisit intention. This finding confirms that strengthening memorable tourism experience is a key strategy in increasing tourist loyalty and has the potential to support regional economic growth through increased tourism visits and consumption.

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Journal Info

Abbrev

jtrue

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

J-True: Journal of Travel and Leisure is a peer-reviewed academic journal dedicated to fostering scholarly discourse and disseminating significant research in the fields of travel and leisure. The journal aims to be a pivotal resource for academics, practitioners, and students interested in the ...