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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Rimsky Kartika Judisseno
Politeknik Negeri Jakarta

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Inovasi Pelaksanaan Event pada PT Sahabat Pesta Indonesia: masa Pandemi Covid-19 Dinda Putri Arizma; Rimsky Kartika Judisseno
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT The Covid-19 pandemic has a negative impact on business continuity in the field of event organization. For this reason, innovation is needed so that the company can survive. Based on these conditions, the concept of virtual remote speakers has become an innovation for the company for its business continuity. This study aims to enable companies to adapt by implementing the concept of virtual remote speakers. The data collection method in this study is observation by observing directly the process of implementing the event with the concept of virtual remote speakers. The results of the study show that the company can survive and even become one of the pioneers of virtual event implementation services that are able to generate innovation by giving birth to the concept of virtual remote speakers with the types of virtual events, namely: 1) Webinars or web seminars; 2) 3D (Three Dimensional) virtual stage; and 3) 360 degree virtual stage (Unreal Engine). It is hoped that this research can be a guide in adapting and developing sustainable event implementation efforts in the future. Keyword: Activities, Innovation, Service Business, Virtual Event, Web Seminar ABSTRAK Masa pandemi Covid-19 menimbulkan dampak negatif bagi keberlangsungan bisnis dibidang penyelenggaraan event. Untuk itu, diperlukan inovasi agar perusahaan dapat bertahan. Berdasarkan kondisi tersebut, konsep virtual remote speakers menjadi sebuah inovasi bagi perusahaan terhadap keberlangsungan bisnisnya. Penelitian ini bertujuan agar perusahaan mampu beradaptasi dengan mengimplementasikan konsep virtual remote speakers ini. Metode pengumpulan data pada penelitian ini adalah observasi dengan mengamati secara langsung proses pelaksanaan event dengan konsep virtual remote speakers. Hasil penelitian menunjukan bahwa perusahaan dapat bertahan bahkan menjadi salah satu pelopor jasa pelaksanaan virtual event yang mampu menghasilkan inovasi dengan melahirkan konsep virtual remote speakers dengan jenis virtual event yaitu: 1) Webinar atau web seminar; 2) Panggung virtual 3D (Tiga Dimensi); dan 3) Panggung virtual 360 derajat (Unreal Engine). Diharapkan penelitian ini dapat menjadi pedoman dalam beradaptasi dan mengembangkan usaha pelaksanaan event yang berkelanjutan di masa mendatang. Kata Kunci: Acara Online, Inovasi, Penyelenggaraan, Seminar Web, Usaha Jasa
Efektivitas Strategi Partnership Perjalanan Insentif Dan Perjalanan Bisnis Pada PT Tiket Keren Nusantara: Masa Pandemi 2021 Inggrid Ester Carolina Sihombing; Rimsky Kartika Judisseno
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT The COVID-19 outbreak since 2020 has had a negative impact on business continuity in the business travel and incentive travel services business. For this reason, the right strategy is needed so that the company can survive. Based on these facts, establishing cooperation with third parties can be an effective strategy for the sustainability of the company's business. This study aims to determine the effectiveness of the partnership strategy carried out by the company in building an incentive travel and business trip. The data collection method in this study was carried out directly, namely observation by observing directly the process of establishing partnerships in the company. The results of the study show the strategies that have been carried out, including approaching in the form of sending company profiles, meeting with third parties offline and online by presenting the aims and objectives of the partnership, carrying out dealing to get a partnership agreement. So it was found that the communication process with third parties was well established and the number of partners increased from month to month. With this, it is hoped that it will become a guideline for the development of sustainable service businesses in the future. Keyword: Activities, Business Trip, Incentive Travel, Service Business, Strategies ABSTRAK Wabah COVID-19 semenjak 2020 telah memberikan dampak negatif terhadap keberlangsungan bisnis pada bidang usaha jasa perjalanan insentif dan perjalanan bisnis. Untuk itu, diperlukan strategi yang tepat agar perusahaan tetap dapat survive. Berdasarkan fakta tersebut, penjalinan kerjasama dengan pihak ketiga dapat menjadi strategi yang efektif terhadap keberlangsungan bisnis perusahaan. Penelitian ini bertujuan untuk mengetahui efektivitas strategi partnership yang dilakukan perusahaan dalam membangun usaha jasa perjalanan insentif dan perjalanan bisnis. Metode pengumpulan data pada penelitian ini dilakukan secara langsung, yaitu observasi dengan mengamati secara langsung proses penjalinan partnership di perusahaan. Hasil penelitian menunjukkan strategi yang dilakukan, diantaranya melakukan approaching dalam bentuk pengiriman company profile, pertemuan dengan pihak ketiga secara offline maupun online dengan mempresentasi maksud dan tujuan partnership, melaksanakan dealing untuk mendapatkan kesepakatan partnership. Hasil penelitian ini juga didapatkan bahwa proses komunikasi dengan pihak ketiga terjalin dengan baik serta mengalami kenaikan jumlah partner dari bulan ke bulan. Dengan ini, diharapkan dapat menjadi pedoman pengembangan usaha jasa berkelanjutan di masa mendatang. Kata kunci: Penyelenggaraan, Perjalanan Insentif, Perjalanan Dinas, Strategi, Usaha Jasa
Implementasi Sustainable MICE pada Venue: Tinjauan Literatur Sebagai Dasar Pengembangan Kota Depok Trisnayoni Raden Ayu; Yuningsih; Rimsky Kartika Judisseno; Hayya Farhana; Nisrina Isni Zafira
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7705

Abstract

Meetings, Incentives, Conferences, and Exhibitions (MICE) is one of the industries that not only contributes greatly to the local economy, but can also negatively impact the environment due to resource use, energy use, and waste production. As a result, the concept of sustainable MICE is developing, which integrates environmental, social, and economic elements in the implementation of MICE activities. This article aims to examine the implementation of the concept of Sustainable MICE in MICE venues based on previous research and identify opportunities for its implementation in Depok City. The desk review method is used to examine various publications, journals, and scientific articles related to sustainable event management and sustainable MICE. Studies show that the sustainable use of MICE in venues typically focuses on waste management, energy efficiency, reduction of single-use plastics, the use of digital technology, and cooperation between stakeholders. Nevertheless, barriers include limited infrastructure, high implementation costs, low participant awareness, and lack of consistent policies, according to several studies. This study found that research conducted on the sustainable use of MICE in locations like Depok is still very limited. Therefore, empirical research is needed to determine how ready MICE locations in Depok are to implement sustainability principles and support the achievement of the Sustainable Development Goals (SDGs), especially SDG 17 on cooperation to achieve sustainable development goals.
Co-Authors Dinda Putri Arizma Hayya Farhana Inggrid Ester Carolina Sihombing Nisrina Isni Zafira Trisnayoni Raden Ayu Yuningsih