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All Journal Journal of Business Administration and Entrepreneurship Innovation
Yuningsih
Politeknik Negeri Jakarta

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The Influence of Perceived Quality on Repurchase Behavior in the Food and Beverage Industry: A Case Study of Warmindo Konco Lawas Besya Salsabilla Azani Arif; Karina Rizka Mentari; Yuningsih; Ifta Almazah Suhaya; Rizki Hardiyanti
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 2 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i02.8073

Abstract

This study investigates the connection between Customer Perception of Quality (CPQ) and Repeat Purchase Intentions (RPI) within the fiercely competitive Food and Beverage (F&B) sector, specifically focusing on Warmindo Konco Lawas. The continuous expansion of dining establishments necessitates powerful strategies for maintaining customer bases. CPQ, encompassing food standards, service delivery, and the dining atmosphere, is hypothesized to be a key predictor driving recurring sales. The research aims to analyze how the quality perceived by patrons of Warmindo Konco Lawas directly and indirectly influences their willingness to return and consume again. The outcomes are anticipated to offer practical guidance to F&B entrepreneurs on optimizing quality management aspects crucial for securing long-term customer loyalty and sustained business viability.
Co-Authors Besya Salsabilla Azani Arif Ifta Almazah Suhaya Karina Rizka Mentari Rizki Hardiyanti