Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Vienesa Aulia Hermawan
Politeknik Negeri Jakarta

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Social Media Content Marketing dan Electronic Word Of Mouth pada Aplikasi Tiktok terhadap Keputusan Pembelian Masker Camille Beauty Vienesa Aulia Hermawan; Ratri Kurniasari; Nidia sofa; Riskon Ginting
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Vienesa Aulia Hermawan_ Analysis Of The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks, Applied Business Administration Department. Jakarta State Polytechnic. 2024. This Research Analyzes The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks By Focusing On Followers On Tiktok @Camillebeauty_Official. In This Research, Data Was Collected And Analyzed To Evaluate The Impact Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On Purchase Decisions For Camille Beauty Masks. The Results Of The Analysis Show That Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application Have A Significant Influence On The Decision To Purchase Camille Beauty Masks.
Co-Authors Kurniasari, Ratri Nidia Sofa Riskon Ginting