Pengaruh Social Media Content Marketing dan Electronic Word Of Mouth pada Aplikasi Tiktok terhadap Keputusan Pembelian Masker Camille Beauty

Vienesa Aulia Hermawan (Politeknik Negeri Jakarta)
Ratri Kurniasari (Politeknik Negeri Jakarta)
Nidia sofa (Politeknik Negeri Jakarta)
Riskon Ginting (Politeknik Negeri Jakarta)

Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024

Vienesa Aulia Hermawan_ Analysis Of The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks, Applied Business Administration Department. Jakarta State Polytechnic. 2024. This Research Analyzes The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks By Focusing On Followers On Tiktok @Camillebeauty_Official. In This Research, Data Was Collected And Analyzed To Evaluate The Impact Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On Purchase Decisions For Camille Beauty Masks. The Results Of The Analysis Show That Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application Have A Significant Influence On The Decision To Purchase Camille Beauty Masks.