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All Journal Fahma : Jurnal Informatika Komputer, Bisnis dan Manajemen
Badrul Abdullah
Institut Pendidikan Indonesia Garut
Computer Science & IT Decision Sciences, Operations Research & Management Engineering

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Analisis Implementasi Strategi Bisnis Digital melalui Price Discount, Shopee Ads, dan Search Optimization terhadap Kinerja Penjualan Toko BRANI di Platform Shopee: Studi Kasus Implementasi pada UMKM Badrul Abdullah; Purnomo sidiq
Jurnal Informatika Komputer, Bisnis dan Manajemen Vol 24 No 3 (2026): September 2026
Publisher : LPPM STMIK El Rahma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61805/fahma.v24i3.236

Abstract

The growth of e-commerce platforms has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt various digital business strategies to improve competitiveness and sales performance. This study aims to analyze the implementation of Price Discount, Shopee Ads, and Search Optimization strategies on the sales performance of Toko BRANI on the Shopee platform. A descriptive quantitative approach with a case study method was employed. Data were obtained from Shopee Seller Centre for the May–June 2026 period and analyzed based on the number of visitors, product clicks, orders, sales, and product search performance. The results show that Price Discount generated sales of IDR 258,000 from 52 orders, 70 products sold, and 48 customers. Shopee Ads increased product visibility, generating 29,801 ad impressions, 501 clicks, and 89 products sold through advertising campaigns. Meanwhile, Search Optimization generated 1,521 product visitors, 1,282 search clicks, and 377 buyers. Overall, the three strategies improved product visibility, customer engagement, and sales performance. These findings provide empirical insights into the use of marketplace features as data-driven digital business strategies for MSMEs.
Co-Authors Purnomo Sidiq