Elsa Maiyora
Bappeda Litbang Kabupaten Kerinci

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Dynamics Regional Innovation Performance In Supporting The Development Of Kerinci Regency: Trend, Gap, And Regional Comparative Analysis Aryosi.M; Ayu Esteka Sari; Anton Setiawan; Ingga Kharisma Degema; Shobhi Al-Ghifari Azhary; Elsa Maiyora
Local Economic Advancement & Development Research Vol. 1 No. 1 (2026): Journal of Local Economic Advancement & Development Research
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/leader.v1i1.132

Abstract

This study analyzes the dynamics of regional innovation performance in Kerinci Regency from 2020 to 2025, measures its performance gaps against relevant regional benchmarks, and compares its position with other regencies and cities in Jambi Province. The study employed a quantitative descriptive design using secondary data from the Regional Innovation Index published by the Indonesian Ministry of Home Affairs. The analytical techniques included descriptive statistics, annual growth analysis, trend analysis, performance stability analysis, gap analysis, and regional comparative analysis. A four-quadrant model was also applied using the average innovation index and index change to classify the performance of regencies and cities.Kerinci Regency’s Regional Innovation Index exhibited a fluctuating trajectory, declining from 57.00 in 2020 to 45.02 in 2021, recovering to 56.99 in 2024, and falling again to 50.77 in 2025. Its national ranking improved from 247th in 2020 to its best position of 101st in 2024 before deteriorating to 178th in 2025. Nevertheless, Kerinci remained above the regency–city average throughout 2021–2025. The quadrant analysis classified Kerinci as an innovation leader because it recorded an above-average innovation index and positive change. However, its widening gap with Kota Jambi in 2025 indicates that this comparative advantage has not yet become fully sustainable. Kerinci Regency should strengthen the institutionalization, documentation, monitoring, inter-agency coordination, and integration of innovation into regional development planning. These measures are required to transform temporary improvements into sustainable regional innovation capacity.
Community Health Center Innovations for Stunting Prevention and Management: Cross-Case Analysis of Contributions to Human Capital and Development in Kerinci Elsa Maiyora; Andre Gromiko; Marcuanto; Stella Juwita Munalisty; Deni Morlela
Local Economic Advancement & Development Research Vol. 1 No. 2 (2026): Journal of Local Economic Advancement & Development Research
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/leader.v1i2.136

Abstract

This study examines Community Health Center (Puskesmas) service innovations for stunting prevention and management in Kerinci Regency and explains their potential contribution to human capital formation and local development. The study employed a qualitative descriptive approach using a multiple-case study design. Eight innovations implemented across seven Community Health Centers were examined through document review of innovation proposals, activity reports, beneficiary data, and available implementation evidence. The analysis combined within-case analysis, cross-case thematic analysis, life-cycle mapping, and a Theory of Change framework. Innovation maturity scores were used descriptively to indicate implementation readiness rather than programme effectiveness. Four cross-case themes emerged: life-course prevention and early risk detection; maternal-risk monitoring and safe delivery; breastfeeding support and nutrition education; and local food-based supplementary feeding and child nutrition support. The innovation portfolio covered adolescent girls, pregnant women, childbirth, infants, and young children, with the strongest concentration of interventions during pregnancy and early childhood. Service mechanisms included home visits, monitoring of high-risk pregnancies, collaboration between midwives and traditional birth attendants, digital nutrition education, breastfeeding support, and local food-based supplementary feeding. The findings show complementary primary health-care responses to stunting risks. Nevertheless, the available documents primarily report activities and programme outputs; they do not yet provide sufficient evidence to establish causal effects on stunting prevalence.
A Conceptual Model Innovation Of Barcode Wisata Kerinci (Batasi) For Digital Destination Marketing In Kerinci Regency Elsa Maiyora; Andre Gromiko; Marcuanto; Stella Juwita Munalisty; Deni Morlela
Preferensi : Journal of Marketing and Business Vol. 1 No. 1 (2026): Preferensi : Journal of Marketing and Business
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/preferensi.v1i1.134

Abstract

Purpose: This study aims to assess the maturity and readiness of Barcode Wisata Kerinci (BATASI) as a digital destination-marketing innovation, identify its major development gaps, and formulate a context-sensitive conceptual model for strengthening digital tourism marketing in Kerinci Regency. Design/methodology/approach: The study employed a descriptive case-study design combining quantitative assessment and qualitative document analysis. Secondary data were obtained from the Monitoring and Evaluation of Regional Innovation in Kerinci Regency, including BATASI’s profile, implementation evidence, and scores for 20 regional innovation indicators. The data were analyzed using descriptive analysis, innovation-maturity assessment, gap analysis, qualitative content analysis, and a logic-model approach. Tourist-arrival and tourism-related revenue trends were treated as contextual information rather than evidence of BATASI’s causal effects. Findings: BATASI achieved an innovation maturity score of 97.00, indicating very strong institutional, technological, and operational readiness. Its principal strengths include technological simplicity, ease of information access, budgetary support, stakeholder networks, innovation benefits, and replication potential. However, the analysis identified priority gaps in innovation management, socialization, digital-channel integration, content maintenance, digital analytics, impact measurement, and user-feedback mechanisms. The proposed conceptual model connects institutional and technological readiness with integrated destination content, digital promotion, visitor interaction, destination image, and marketing-performance measurement. Research implications: The findings extend smart tourism research by integrating regional public-sector innovation maturity with digital destination-marketing principles. Practically, the model provides a gradual development pathway for transforming BATASI from a QR-code information tool into an integrated, measurable, and sustainable digital destination-marketing system.
FROM COMMUNITY EMPOWERMENT TO DIGITAL MARKET ACCESS: INTEGRATING PUBLIC-SECTOR INNOVATION AND MARKETING STRATEGIES FOR INCLUSIVE LOCAL ECONOMIC DEVELOPMENT IN KERINCI REGENCY Aryosi.M; Anton Setiawan; Ingga Kharisma Degema; Shobhi Al-Ghifari Azhary; Elsa Maiyora
Preferensi : Journal of Marketing and Business Vol. 1 No. 2 (2026): Preferensi : Journal of Marketing and Business
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/preferensi.v1i2.135

Abstract

Purpose This study examines the integration of four public-sector innovations—INSOMA, KUBE PLUS, KLINIK LKPM JELITA, and BATASI—to support inclusive local economic development in Kerinci Regency. Design/methodology/approach A mixed-method multiple-case study design was employed by combining quantitative innovation-maturity assessment with qualitative cross-case and gap analyses. The four innovations were assessed using 20 regional innovation indicators, while qualitative analysis examined their institutional functions, beneficiaries, implementation mechanisms, marketing relevance, development contributions, and potential interconnections. The analysis distinguished individual innovation maturity from inter-program integration and collective development contribution. Findings The findings show that all four innovations demonstrate a very strong level of maturity, with scores of 90 for INSOMA, 94 for KUBE PLUS, 93 for KLINIK LKPM JELITA, and 97 for BATASI. However, their implementation remains institutionally fragmented. Five recurring gaps were identified: incomplete technical standards, limited dissemination, inadequate human-resource and implementation structures, fragmented beneficiary data, and insufficient measurement of marketing and economic outcomes. The analysis indicates functional complementarity among the innovations: INSOMA strengthens community capabilities, KUBE PLUS facilitates enterprise development, KLINIK LKPM JELITA supports business formalization and institutional access, while BATASI expands digital market access. Research implications The study extends public-sector innovation and entrepreneurial ecosystem perspectives by conceptualizing public innovation as an integrated marketing ecosystem rather than a collection of isolated programs. The findings imply that local governments should prioritize interagency integration through common technical standards, interoperable beneficiary databases, formal referral mechanisms, joint digital promotion, capable implementation teams, and outcome-based performance evaluation. The proposed pathway—linking community empowerment, enterprise development, business support, and digital market access—provides a place-based framework for strengthening MSME competitiveness and connecting local products with tourism demand. However, because the study relies on secondary monitoring and evaluation data, the findings demonstrate ecosystem readiness and functional complementarity rather than causal economic impact.