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All Journal Preferensi : Journal of Marketing and Business Local Economic Advancement & Development Research
Stella Juwita Munalisty
Bappeda Litbang Kabupaten Kerinci

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Community Health Center Innovations for Stunting Prevention and Management: Cross-Case Analysis of Contributions to Human Capital and Development in Kerinci Elsa Maiyora; Andre Gromiko; Marcuanto; Stella Juwita Munalisty; Deni Morlela
Local Economic Advancement & Development Research Vol. 1 No. 2 (2026): Journal of Local Economic Advancement & Development Research
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/leader.v1i2.136

Abstract

This study examines Community Health Center (Puskesmas) service innovations for stunting prevention and management in Kerinci Regency and explains their potential contribution to human capital formation and local development. The study employed a qualitative descriptive approach using a multiple-case study design. Eight innovations implemented across seven Community Health Centers were examined through document review of innovation proposals, activity reports, beneficiary data, and available implementation evidence. The analysis combined within-case analysis, cross-case thematic analysis, life-cycle mapping, and a Theory of Change framework. Innovation maturity scores were used descriptively to indicate implementation readiness rather than programme effectiveness. Four cross-case themes emerged: life-course prevention and early risk detection; maternal-risk monitoring and safe delivery; breastfeeding support and nutrition education; and local food-based supplementary feeding and child nutrition support. The innovation portfolio covered adolescent girls, pregnant women, childbirth, infants, and young children, with the strongest concentration of interventions during pregnancy and early childhood. Service mechanisms included home visits, monitoring of high-risk pregnancies, collaboration between midwives and traditional birth attendants, digital nutrition education, breastfeeding support, and local food-based supplementary feeding. The findings show complementary primary health-care responses to stunting risks. Nevertheless, the available documents primarily report activities and programme outputs; they do not yet provide sufficient evidence to establish causal effects on stunting prevalence.
A Conceptual Model Innovation Of Barcode Wisata Kerinci (Batasi) For Digital Destination Marketing In Kerinci Regency Elsa Maiyora; Andre Gromiko; Marcuanto; Stella Juwita Munalisty; Deni Morlela
Preferensi : Journal of Marketing and Business Vol. 1 No. 1 (2026): Preferensi : Journal of Marketing and Business
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/preferensi.v1i1.134

Abstract

Purpose: This study aims to assess the maturity and readiness of Barcode Wisata Kerinci (BATASI) as a digital destination-marketing innovation, identify its major development gaps, and formulate a context-sensitive conceptual model for strengthening digital tourism marketing in Kerinci Regency. Design/methodology/approach: The study employed a descriptive case-study design combining quantitative assessment and qualitative document analysis. Secondary data were obtained from the Monitoring and Evaluation of Regional Innovation in Kerinci Regency, including BATASI’s profile, implementation evidence, and scores for 20 regional innovation indicators. The data were analyzed using descriptive analysis, innovation-maturity assessment, gap analysis, qualitative content analysis, and a logic-model approach. Tourist-arrival and tourism-related revenue trends were treated as contextual information rather than evidence of BATASI’s causal effects. Findings: BATASI achieved an innovation maturity score of 97.00, indicating very strong institutional, technological, and operational readiness. Its principal strengths include technological simplicity, ease of information access, budgetary support, stakeholder networks, innovation benefits, and replication potential. However, the analysis identified priority gaps in innovation management, socialization, digital-channel integration, content maintenance, digital analytics, impact measurement, and user-feedback mechanisms. The proposed conceptual model connects institutional and technological readiness with integrated destination content, digital promotion, visitor interaction, destination image, and marketing-performance measurement. Research implications: The findings extend smart tourism research by integrating regional public-sector innovation maturity with digital destination-marketing principles. Practically, the model provides a gradual development pathway for transforming BATASI from a QR-code information tool into an integrated, measurable, and sustainable digital destination-marketing system.
Co-Authors Andre Gromiko Deni Morlela Elsa Maiyora Marcuanto