Fern morphology is commonly taught using printed textbooks and static two-dimensional images, which limits students’ understanding of its three-dimensional structures, especially given the limited availability of real specimens in schools. The primary objective of this study was to develop a learning media utilizing Augmented Reality (AR) in a flipbook format focused on fern morphology, designed to support students’ learning interest in fern morphology. We employed a Research and Development (R&D) methodology guided by the ADDIE framework: analysis, design, development, implementation, and evaluation. This process produced FLORAVIA, an interactive AR-based flipbook that lets learners view realistic 3D models of fern structures on their smartphones. Participants consisted of one biology teacher and 35 eleventh-grade science students (Class XI IPA 1) at SMA Negeri 12 Surabaya. Data were collected through feedback questionnaires for the teacher and students, while media and subject-matter experts assessed the product using standardized validation sheets, and the data were analyzed descriptively to determine validity and practicality. FLORAVIA achieved a validity score of 85% from the subject-matter expert and 100% from the media expert, both categorized as valid. Furthermore, feedback from the student responses indicated that the media was categorized as practical to highly practical, with users praising its visual appeal, interactivity, and ease of navigation. These results indicate that the AR-based flipbook is a valid and practical resource for biology instruction. Its effect on students’ learning interest and conceptual understanding was not tested and should be examined in further experimental research.