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All Journal Jurnal Pendidikan Siber Nusantara Siber International Journal of Digital Business Dinasti Accounting Review
Andri Catur Trissetianto
Institut Teknologi dan Bisnis, Bogor, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Digital Marketing Strategy at XYZ Bank Andri Catur Trissetianto; Ridwan
Dinasti Accounting Review Vol. 2 No. 4 (2025): Dinasti Accounting Review (April - June 2025)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v2i4.1839

Abstract

In the rapidly evolving digital era, banking institutions are required to adapt their marketing strategies to meet the changing behavior and expectations of consumers. This study aims to analyze the digital marketing strategies implemented by Bank XYZ and evaluate their impact on customer experience, engagement, and overall business performance. Using a qualitative case study approach, data were collected through interviews with marketing and IT staff, focus group discussions with customers, and the review of internal documents and digital analytics. The findings reveal that Bank XYZ utilizes a comprehensive digital marketing approach involving social media platforms, SEO, targeted email campaigns, paid online advertising, and mobile application promotion. These strategies have contributed significantly to enhancing the digital customer experience by offering personalized content, real-time services, and interactive features. As a result, there has been a notable increase in customer engagement and satisfaction, which positively influenced key business metrics such as customer acquisition, retention, and brand perception. Despite these successes, the study identifies several areas for improvement, including the need for enhanced personalization across channels, stronger integration between departments, and improved cybersecurity measures. This research provides practical insights for financial institutions seeking to optimize digital marketing practices and emphasizes the importance of customer-centric, data-driven strategies in maintaining competitiveness in the digital banking landscape.
The Influence of Website Quality and Digital Trust on Brand Loyalty through User Satisfaction as a Mediator Andri Catur Trissetianto; Dedy Tri Cahyono; Jaja Miharja
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 2 (2025): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i2.286

Abstract

The Influence of Website Quality and Digital Trust on Brand Loyalty through User Satisfaction as a Mediator. This study targets online consumers interacting with branded websites. It aims to explain how website quality and digital trust shape brand loyalty via user satisfaction as a mediator. A cross-sectional survey of 332 respondents was analyzed using structural equation modeling with bootstrapping and mediation testing. Results show that website quality and digital trust raise user satisfaction, and user satisfaction strongly enhances brand loyalty. The indirect effects from website quality and digital trust to brand loyalty through user satisfaction are significant, while the direct effects remain small yet positive, indicating partial mediation. The evidence underscores the importance of technical reliability, clear information architecture, easy navigation, and transparent privacy practices to elevate satisfaction and loyalty. Managerial implications advise prioritizing improvements on the weakest dimensions within the brand’s context.
Peran Pendidikan dalam Mendorong Kewirausahaan di Kalangan Generasi Muda Andri Catur Trissetianto; Hapzi Ali
Jurnal Pendidikan Siber Nusantara Vol. 3 No. 1 (2025): Jurnal Pendidikan Siber Nusantara (Januari - Maret 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpsn.v3i1.325

Abstract

Pendidikan memainkan peran yang sangat penting dalam mendorong kewirausahaan di kalangan generasi muda. Dengan memberikan pengetahuan, keterampilan, dan motivasi yang diperlukan, pendidikan dapat membantu para pemuda untuk menjadi pengusaha yang sukses dan inovatif. Melalui program-program pendidikan yang berorientasi pada kewirausahaan, generasi muda dapat belajar tentang cara memulai dan mengelola bisnis, serta mengembangkan minat dan bakat mereka dalam bidang tersebut. Dengan adanya pendidikan yang mendukung kewirausahaan, generasi muda dapat merasa lebih percaya diri dan siap untuk menghadapi tantangan dunia bisnis. Selain itu, melalui pendidikan, para pemuda juga dapat memahami pentingnya inovasi dan kreativitas dalam menjalankan bisnis mereka. Dengan demikian, peran pendidikan dalam mendorong kewirausahaan di kalangan generasi muda tidak boleh diabaikan, karena hal ini akan berdampak positif pada pertumbuhan ekonomi dan kemajuan negara secara keseluruhan.
Co-Authors Dedy Tri Cahyono Hapzi Ali Jaja Miharja Ridwan