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All Journal Jurnal Nusantara Mengabdi
Kristina Sawen
Universitas Cenderawasih, Jayapura, Indonesia
Humanities Computer Science & IT Public Health Social Sciences Other

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Manajemen Usaha dan Kewirausahaan Berbasis Sumber Daya Laut di Kampung Soryar, Papua Yosephina Ohoiwutun; Graciano A Maturbongs; Vince Tebay; Agustina Ivonne Poli; Beatus Tambaip; Kristina Sawen; Westim Ratang; Elsyan Rienette Marlissa
Jurnal Nusantara Mengabdi Vol 5 No 3 (2026): June
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v5i3.7254

Abstract

Purpose: This community service program aimed to strengthen the initial knowledge and capacity of the Soryar Village community, Biak Numfor Regency, to develop marine resource-based enterprises through business management, entrepreneurship, value-added processing, simple financial management, product packaging and branding, and digital marketing.Research Methodology: The program used interactive lectures, discussions, demonstrations, and practice. A one-group pretest-posttest design assessed four knowledge indicators through descriptive percentage comparisons.Results: Knowledge of business management increased from 10% to 80%, marine processing from 5% to 70%, product packaging from 10% to 75%, and online marketing from 25% to 60%, which remained the lowest post-program achievement.Conclusions: The integrated program improved participants’ immediate knowledge in all evaluated areas and provided an initial foundation for developing value-added marine-based household enterprises in Soryar Village.Limitations: The evaluation measured immediate knowledge change without a control group; therefore, it does not establish causal effects or longer-term improvements in income, sales, business formation, or welfare.Contributions: The program offers a practical integrated empowerment model combining production, business management, entrepreneurship, financial management, packaging, branding, and digital marketing for coastal communities.
Co-Authors Agustina Ivonne Poli Beatus Tambaip Elsyan Rienette Marlissa Graciano Aristides Maturbongs Vince Tebay Westim Ratang Yosephina Ohoiwutun