<![CDATA[Abstract Background: Halal certification has become an important factor in the purchasing decisions of Muslim consumers, particularly in Indonesia, where the majority of the population adheres to Islam. Bandung offers a wide variety of food and beverages as a culinary tourism destination. However, not all dining establishments have official halal certification. Objective: This study aims to analyze the influence of halal certification on the loyalty of food and beverage buyers in Bandung, considering factors such as trust in halal certification, clarity of information, and compliance with Islamic law. Method: This study employs a quantitative approach by distributing questionnaires to 96 respondents who are food and beverage buyers in Bandung. The analysis technique used is descriptive analysis, along with testing the relationship between halal certification and consumer loyalty using Spearman's Rank Correlation, all conducted through the open-source application JAMOVI. Results: The findings indicate that halal certification significantly affects consumer loyalty (p < 0.05). The dimension of trust in halal certification has the most significant influence on customer loyalty compared to the clarity of halal information or compliance with Islamic law. Consumers who trust halal certification are more likely to make repeat purchases and recommend halal-certified products to others. Conclusion: This study's results demonstrate that halal certification is an important factor in building consumer loyalty in the food and beverage industry in Bandung. It emphasizes the importance of official halal certification for culinary business operators. Future research should consider other variables influencing customer loyalty, such as price and product quality.]]>
