<![CDATA[Utilizing social media is a strategy that youth organizations can employ to disseminate information, document activities, and build their organizational brand. While the Tanjung Senang Youth Organization (Karang Taruna) possesses social media channels with the potential to serve as platforms for information and activity publicity, their management has not yet been optimal or consistent. This initiative aims to assess the use of social media for information and branding purposes by the Tanjung Senang Youth Organization and to identify ways to optimize its management. The methods employed included observation and interviews with the organization's administrators. The results indicate that social media has been utilized to disseminate information regarding the organization's activities, work programs, and social initiatives. Furthermore, social media plays a role in raising awareness of the organization's presence and fostering a positive image within the community. However, management faces several challenges, such as limited human resources, a lack of consistency in content creation and publication, and unstructured task allocation. Therefore, optimizing social media usage requires increased consistency in publishing and activity documentation, the creation of informative and engaging content, and a structured approach to task allocation. Sustainable social media management is expected to enhance the platform's role as a tool for information, communication, documentation, and branding for the Tanjung Senang Youth Organization.]]>
