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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Salma Agita Sitepu
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice

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Peran Mahasiswa KKN dalam Mendukung Pemberdayaan Ekonomi melalui Promosi Usaha dan Edukasi Literasi Keuangan di Desa Simacem, Kabupaten Karo Laylan Syafina; Delima Delima; Anisa Suci; Salma Agita Sitepu; Nidaul Husna; Efri Islami Hasibuan
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i3.2998

Abstract

This study aims to describe the role of KKN students in supporting economic empowerment through business promotion and financial literacy education in Simacem Village, Karo Regency. The activity employed a descriptive qualitative approach with a participatory method involving community members and MSME actors as the main targets. Data were collected through observation, simple interviews, discussions, and documentation during the implementation of the activities. The stages included identifying business conditions and community needs, providing education on financial literacy, managing income and expenses, conducting simple financial recording, and assisting the use of digital media for business promotion. The results showed increased community understanding of the importance of financial management, the ability to conduct simple financial records, and knowledge of promotional strategies through digital media. The activities also encouraged the community to understand the use of technology in supporting economic activities and expanding product marketing. Student assistance served as a facilitator in connecting knowledge with community economic practices. The integration of financial literacy and digital promotion is an important step in strengthening MSME capacity and supporting sustainable economic empowerment in rural communities.
Co-Authors Anisa Suci Delima Delima Efri Islami Hasibuan Laylan Syafina Nidaul Husna