<![CDATA[This study aims to describe the role of KKN students in supporting economic empowerment through business promotion and financial literacy education in Simacem Village, Karo Regency. The activity employed a descriptive qualitative approach with a participatory method involving community members and MSME actors as the main targets. Data were collected through observation, simple interviews, discussions, and documentation during the implementation of the activities. The stages included identifying business conditions and community needs, providing education on financial literacy, managing income and expenses, conducting simple financial recording, and assisting the use of digital media for business promotion. The results showed increased community understanding of the importance of financial management, the ability to conduct simple financial records, and knowledge of promotional strategies through digital media. The activities also encouraged the community to understand the use of technology in supporting economic activities and expanding product marketing. Student assistance served as a facilitator in connecting knowledge with community economic practices. The integration of financial literacy and digital promotion is an important step in strengthening MSME capacity and supporting sustainable economic empowerment in rural communities.]]>
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