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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Insan Pengabdian Indonesia
Yogi Syahputra
Universitas Islam Negeri Sumatera Utara
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Pemberdayaan UMKM melalui Digitalisasi Pemasaran untuk Meningkatkan Daya Saing Produk di Desa Limau Manis Kecamatan Tanjung Morawa dalam Program KKN UINSU 2026 Abdilah Apriasyah; Miftah Anwar Fuad; Rahmad Effendi; Rizka Aulia; Yogi Syahputra
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i3.3021

Abstract

This study aims to analyze the empowerment of Micro, Small, and Medium Enterprises (MSMEs) through digital marketing to improve product competitiveness in Limau Manis Village, Tanjung Morawa District, through the 2026 KKN UINSU Program. This study used a descriptive qualitative approach conducted directly in the field. Data were collected through observation, interviews, documentation, and assistance provided to MSME actors. The results showed that some MSME actors still relied on direct marketing and had not optimally utilized digital media. The empowerment activities were carried out through the introduction of social media, simple content creation, product information development, and assistance in using digital channels as promotional tools. The activities provided MSME actors with a better understanding of the importance of presenting product information clearly, attractively, and consistently. Digital marketing also created opportunities to expand market reach, increase interaction with consumers, and strengthen product identity. The findings indicate that digital skills support MSMEs in adapting to changes in consumer behavior. Sustainable assistance is expected to support business development and strengthen product competitiveness in broader markets.
Pemberdayaan Masyarakat Melalui Pelatihan Pembuatan Sabun Cuci Piring Sebagai Upaya Mendorong Ekonomi Kreatif di Desa Limau Manis Rahmad Efendi; Zidan Maulana Haqiqi; Yogi Syahputra; Dwi Rizka Nadila Lbs; Esa Fakhriyah Lubis
Jurnal Insan Pengabdian Indonesia Vol. 4 No. 3 (2026): September : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v4i3.1105

Abstract

Community empowerment through the development of productive skills is a strategy capable of enhancing economic self-reliance while fostering the growth of a household-based creative economy. This community service activity aimed to improve the knowledge and skills of PKK members in Limau Manis Village regarding dish soap production and to encourage the utilization of this activity as a creative business opportunity with economic value. The activity was conducted on July 31, 2026, involving 20 PKK members and supported by students from the Student Community Service (KKN) program. The implementation method comprised four stages: coordination and preparation, material presentation, a soap-making demonstration, and hands-on practice by the participants. The results indicated that participants actively engaged in the entire series of activities, demonstrating enthusiasm through discussions, inquiries, and independent execution of the soap-making process. The practical session successfully yielded 100 bottles of dish soap (250 ml each). The training not only enhanced participants' skills in meeting household needs but also provided fundamental knowledge regarding the potential to transform household products into creative business ventures. This activity demonstrates that practice-based training can serve as a starting point for enhancing community capacity, strengthening family economic self-reliance, and opening up opportunities for creative economy development in Limau Manis Village
Co-Authors Abdilah Apriasyah Dwi Rizka Nadila Lbs Esa Fakhriyah Lubis Miftah Anwar Fuad Rahmad Efendi Rahmad Effendi Rizka Aulia Zidan Maulana Haqiqi