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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Carisha Puti Salsabila
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice

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Penguatan Komunikasi Pemasaran Digital dalam Pengembangan Pasar Kamu di Desa Denai Lama Kabupaten Deli Serdang Carisha Puti Salsabila; Cahaya Permata; Rayhan Musthafa Fadhli Lubis; Raulanda Dwi Putra; Jessica Amelia Febrian; Almuraisyi Ramadhana; Muhammad Al-Haadi
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i3.3044

Abstract

Pasar Kamu in Denai Lama Village is one of the local economic potentials that offers various local products, traditional foods, and community activities. The development of digital media provides an opportunity to expand marketing and introduce Pasar Kamu to a wider community. However, the use of digital media still needs to be strengthened, particularly in content development and information delivery. This activity aims to strengthen digital marketing communication to support the development of Pasar Kamu in Denai Lama Village. The activity used a Community-Based Research (CBR) approach by involving managers and local business actors throughout the process. Data were collected through observation, interviews, and documentation. The activities consisted of problem identification, planning, marketing communication development, and evaluation. The results showed that Pasar Kamu has various potentials that can be promoted through digital media. The strengthening activities focused on developing content that presents local products, sellers’ activities, the market atmosphere, and the local characteristics of Denai Lama Village. Community involvement also helped determine the information and types of content that were appropriate for the conditions of Pasar Kamu. The planned and consistent use of digital media can help expand information about Pasar Kamu and support the local economic activities of the community. Therefore, strengthening digital marketing communication needs to be carried out continuously to increase the visibility of Pasar Kamu among a wider audience.
Co-Authors Almuraisyi Ramadhana Cahaya Permata Jessica Amelia Febrian Muhammad Al-Haadi Raulanda Dwi Putra Rayhan Musthafa Fadhli Lubis