<![CDATA[This study aims to analyze the effects of Price, Product Quality, and Promotion, both partially and simultaneously, on Consumer Purchase Intention for vegetable and fruit plant seedlings at the Seedling Tourism Village, Wedani Hamlet, Badang Village, Ngoro District, Jombang Regency, as well as their impact on increasing local community income. This study employed a quantitative approach with a causal associative research design. Data were collected through observation, interviews, documentation, and the distribution of closed-ended questionnaires using a 1–5 Likert scale. The research population consisted of all consumers of fruit plant seedlings in Badang Village, with an unlimited (infinite) population. The sampling technique used was accidental sampling with the Rao Purba formula, resulting in a sample of 96 respondents. Data analysis included instrument testing (validity and reliability tests), classical assumption tests (normality, multicollinearity, autocorrelation, and heteroscedasticity), and multiple linear regression using SPSS. The results of the t-test show that Price, Product Quality, and Promotion have a positive and significant effect on consumer purchase intention, with t-count values of 2.931, 2.81, and 4.255, respectively (sig. < 0.05). The regression equation is Y = 0.653 + 0.283X1 + 0.302X2 + 0.396X3 + e. The F-test indicates that the three variables simultaneously have a significant effect, with an F-count value of 38.959 and a significance value of 0.000 < 0.05. The Adjusted R Square value is 54.5%, while the remaining 45.5% is influenced by other variables.]]>
