Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis dan Akuntansi
Ni Putu Risma Permata Putri
Universitas Udayana
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Customer Satisfaction Memediasi Pengaruh Customer Experiences Terhadap Repurchase Intention Pada Pisto Coffee & Eatery Ni Putu Risma Permata Putri; Ni Made Wulandari Kusumadewi; I Gusti Ayu Ketut Giantari
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 4 No. 2 (2024): Agustus: Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v4i2.5552

Abstract

Pisto Coffee & Eatery, a café in Denpasar, conducted a study with 110 respondents to explore the role of customer satisfaction in mediating the impact of customer experience on repurchase intention. Data were collected via questionnaires and analyzed using classical assumption tests, path analysis, and mediation testing. The findings indicate that customer experience positively influences repurchase intention and customer satisfaction, while customer satisfaction also positively affects repurchase intention. Additionally, customer satisfaction partially mediates the relationship between customer experience and repurchase intention. This study underscores the importance of Pisto Coffee & Eatery's strategy to enhance customer experience in order to boost customer satisfaction and repurchase intention.
Co-Authors I Gusti Ayu Ketut Giantari Ni Made Wulandari Kusumadewi