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All Journal MAYARA: Jurnal Pengabdian Masyarakat
Ariyani Wahyu Wijayanti Wijayanti
Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
Religion Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penguatan Kapasitas Usaha KWT Jalak melalui Inovasi Bawang Putih Bubuk, Legalitas Produk, dan Pemasaran Digital Salman Faris Insani; Retno Widyastuti; Ariyani Wahyu Wijayanti Wijayanti; Azahery Insan Kamil; Ellsa Nur Fitrianingrum; Dita Mufit Datun
MAYARA: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2026): September - Desember
Publisher : Yayasan Miftahul Ulum Sangatta Kutai Timur (KEP. MENKUMHAM RI No. AHU-0014779.AH.01.04.Tahun 2018) bekerjasama dengan Jurusan Tarbiyah STAI Sangatta Kab. Kutai Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71382/mayara.jurn.peng.masy..v4i3.401

Abstract

The Jalak Women Farmers Group has business potential based on garlic commodities, yet most of its production is still sold as fresh produce. The group also faces limitations in product processing, business management and product legality, and digital marketing. This community engagement program aimed to improve members’ knowledge and skills through garlic powder innovation, strengthened business management and product legality, and digital marketing. The program involved 20 members of the Jalak Women Farmers Group in Wonogiri Regency and applied Participatory Action Research through planning, action, observation, and reflection. Activities included training, hands-on practice, technology application, and mentoring. Evaluation was conducted using pre-test and post-test assessments across three program areas. The average score increased from 2.20 to 4.08. Production scores increased from 2.41 to 4.21, business management and product legality from 2.14 to 4.03, and digital marketing from 2.03 to 4.01. The program developed garlic powder processing skills, more structured business management, progress toward product legality, and stronger digital marketing practices. The integration of these three areas supports the sustainable development of the Jalak Women Farmers Group’s business.
Co-Authors Azahery Insan Kamil Dita Mufit Datun Ellsa Nur Fitrianingrum Retno Widyastuti Salman Faris Insani