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All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Azril Tirjak Saladin
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Analisis Strategi Pemasaran Kentang dalam Upaya Meningkatkan Pendapatan Petani di Desa Ndeskati, Kecamatan Naman Teran, Kabupaten Karo: Studi Kuliah Kerja Nyata Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Azril Tirjak Saladin; Pramudya Gandara; Silvia Meiliandari; Sri Wahyuni; Yusniah
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.2053

Abstract

This study aims to analyze potato marketing strategies to increase farmers’ income in Ndeskati Village, Naman Teran District, Karo Regency. The study was conducted as part of the Community Service Program (KKN) organized by the Faculty of Islamic Economics and Business, UIN Sumatera Utara. The research focuses on potato marketing conditions, strategies used by farmers to market their agricultural products, and efforts that can be implemented to increase farmers’ income. A descriptive approach was employed by collecting information on marketing processes, farmers’ conditions, and potato sales activities at the research location. The results indicate that appropriate marketing strategies are needed to overcome limited market access and increase the selling value of agricultural products. Marketing strategies can be strengthened through expanding marketing networks, improving product quality, utilizing digital media, and developing direct relationships with consumers and business actors. Through more effective strategies, farmers are expected to expand market access, improve competitiveness, reduce dependence on intermediaries, and obtain better selling prices. Ultimately, optimal marketing strategies can support sustainable increases in the income and welfare of potato farmers.  
Co-Authors Pramudya Gandara Silvia Meiliandari Sri Wahyuni Yusniah