Analisis Strategi Pemasaran Kentang dalam Upaya Meningkatkan Pendapatan Petani di Desa Ndeskati, Kecamatan Naman Teran, Kabupaten Karo: Studi Kuliah Kerja Nyata Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara

Azril Tirjak Saladin (Universitas Islam Negeri Sumatera Utara)
Pramudya Gandara (Universitas Islam Negeri Sumatera Utara)
Silvia Meiliandari (Universitas Islam Negeri Sumatera Utara)
Sri Wahyuni (Universitas Islam Negeri Sumatera Utara)
Yusniah (Universitas Islam Negeri Sumatera Utara)

Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia

This study aims to analyze potato marketing strategies to increase farmers’ income in Ndeskati Village, Naman Teran District, Karo Regency. The study was conducted as part of the Community Service Program (KKN) organized by the Faculty of Islamic Economics and Business, UIN Sumatera Utara. The research focuses on potato marketing conditions, strategies used by farmers to market their agricultural products, and efforts that can be implemented to increase farmers’ income. A descriptive approach was employed by collecting information on marketing processes, farmers’ conditions, and potato sales activities at the research location. The results indicate that appropriate marketing strategies are needed to overcome limited market access and increase the selling value of agricultural products. Marketing strategies can be strengthened through expanding marketing networks, improving product quality, utilizing digital media, and developing direct relationships with consumers and business actors. Through more effective strategies, farmers are expected to expand market access, improve competitiveness, reduce dependence on intermediaries, and obtain better selling prices. Ultimately, optimal marketing strategies can support sustainable increases in the income and welfare of potato farmers.