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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Sartika Sartika
Universitas Teuku Umar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Minat Beli Konsumen di Minimarket Alfamart di Kabupaten Aceh Barat Sartika Sartika; Yusnaidi Yusnaidi; Cut Mega Putri; Mardaleta Mardaleta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1522

Abstract

This study aims to analyze the influence of service quality and location on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. The population in this study consists of all consumers shopping at Alfamart Regency, Aceh Barat. The sample selection was conducted using purposive sampling, with a total sample size of 134 respondents. The analytical method used in this study is quantitative descriptive analysis. The results of the study indicate that, partially, service quality has a significant effect on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. Additionally, location also has a significant effect on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. The hypothesis testing results show that, simultaneously, there is a significant influence between the service quality variable (X1) and the location variable (X2) on consumer purchasing interest (Y).
Co-Authors Cut Mega Putri Mardaleta Mardaleta Yusnaidi