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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Insan Pengabdian Indonesia
Nabila Anisa Risca Lubis
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Hubungan antara Analitics Data Perusahaan dengan Kinerja Perusahaan Meta Platforms Instagram Syarifah Aini Br Sinaga; Nabila Anisa Risca Lubis; Nurriadoh Nurriadoh; Nurbaiti Nurbaiti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Juli : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.2010

Abstract

This study aims to analyze the relationship between data analytics utilization and the performance improvement of Meta Platforms Inc., particularly through its Instagram platform. In the digital era, data has become a strategic asset that enables companies to understand user behavior, optimize marketing strategies, and develop innovative products and services. Using a qualitative case study approach, this research illustrates how Meta leverages Instagram analytics—through audience segmentation, campaign effectiveness evaluation, and user insight-driven feature development—to enhance operational efficiency and profitability. The findings show that the use of data analytics not only increases advertising effectiveness and return on investment (ROI) but also strengthens Meta’s position as an innovation leader in the social media industry. The study also highlights the importance of data transparency and ethical practices in data usage, and recommends the development of more open and adaptive data infrastructure to meet evolving user needs.
Penerapan Nilai Ekoteologi melalui Program Sedekah Sampah sebagai Upaya Pelestarian Lingkungan dan Penguatan Gotong Royong di Nagori Karang Rejo Muhammad Syahminan; Syarifa Tommy; Nabila Anisa Risca Lubis; Uci Pinkan Sari; Dimas Prayoga
Jurnal Insan Pengabdian Indonesia Vol. 4 No. 3 (2026): September : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v4i3.1055

Abstract

Waste management issues in Nagori Karang Rejo are characterized by waste burning and dumping along riverbanks, as well as limited waste management facilities. This study aims to analyze the application of eco-theological values through the “Sedekah Sampah” Program as an effort to preserve the environment and strengthen community cooperation. The study employed a qualitative descriptive approach, with data collected through observation, interviews, and documentation. The program was implemented through outreach, collection and sorting of inorganic waste, as well as waste management and sales through the Mosque Prosperity Board (BKM). The results indicate that the Waste Charity Program can increase community environmental awareness through the application of tauhid, khalifah, amanah, and mizan values, along with efforts to avoid fasad fil-ardh. The program also strengthens mutual cooperation through the involvement of community members, KKN students, village officials, and the BKM. Proceeds from waste sales are used to support mosque funds, providing social and religious benefits. Program sustainability requires active community participation, clear role distribution, and consistent management. Thus, the program can support sustainable and participatory environmental management through religious values at the local community level.
Co-Authors Dimas Prayoga Muhammad Syahminan Nurbaiti, Nurbaiti Nurriadoh Nurriadoh Syarifa Tommy Syarifah Aini Br Sinaga Uci Pinkan Sari