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All Journal International Journal of Advanced Multidisciplinary SERVITIUM RESEARCH: Community Service Journal
Istianingsih Sastrodiharjo
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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A Community Empowerment Model for Integrating Pearl, Weaving, and Culinary MSMEs into Senggigi's Sustainable Tourism Value Chain Istianingsih Sastrodiharjo; Robertus Suraji; Lintang Putri Estiarto
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 2 (2026): SERVITIUM RESEARCH: Community Service Journal (January - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i2.70

Abstract

The Senggigi tourism area possesses considerable potential for creative economy development through pearl artisans, traditional weaving artisans, and local culinary MSMEs. However, these businesses continue to face fragmented marketing practices, inconsistent destination branding, limited digital storytelling capabilities, and weak collaboration among business sectors, reducing their contribution to the sustainable tourism value chain. This community service program aimed to strengthen the competitiveness and collaborative capacity of 36 artisan MSMEs in Senggigi through participatory capacity building, destination branding, digital storytelling, mentoring, and collaborative marketing. The program employed a Participatory Action Research approach involving needs assessment, capacity building, mentoring and co-creation, and evaluation and reflection. The results indicate improved participant awareness of destination branding, increased ability to develop product narratives and digital promotional content, and stronger opportunities for cross-promotion and product bundling. The program also produced a Community Empowerment Model integrating community-based tourism, destination branding, digital storytelling, collaborative marketing, and a sustainable tourism value chain.
Smart Governance and Digital Transformation in Local Public Services: A Systematic Analysis of Adaptive Governance in the Digital Era Ismaniah Ismaniah; Istianingsih Sastrodiharjo
International Journal of Advanced Multidisciplinary Vol. 4 No. 3 (2025): International Journal of Advanced Multidisciplinary (October - December 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i3.1399

Abstract

Digital transformation has fundamentally reshaped local government administration, giving rise to a new paradigm known as smart governance. This paradigm extends beyond the mere application of technology to encompass the enhancement of transparency, citizen participation, and cross-sector collaboration. This study aims to analyze the conceptual foundations and implementation practices of smart governance within the context of local governments, while examining how digitalization affects public service quality and government–citizen relations. The research employs a Systematic Literature Review (SLR) of 50 peer-reviewed international and national articles published between 2020 and 2025, focusing on themes of digital innovation, e-governance, citizen participation, and adaptive policy frameworks. Findings reveal three core dimensions of smart governance: (1) digitalization of administrative processes, (2) open data and information transparency, and (3) collaborative citizen participation. However, the review also highlights persistent disparities in digital capacity across regions and emerging challenges related to data security and ethical digital governance. The study concludes that the success of smart governance depends not solely on technological infrastructure, but also on institutional capacity, citizens’ digital literacy, and collaborative leadership commitment at the local level. These findings underscore the need for an integrated and adaptive governance approach that aligns technological innovation with participatory and ethical public management in the digital era.
Co-Authors Ismaniah Ismaniah Lintang Putri Estiarto Robertus Suraji