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All Journal Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Robertus Suraji
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Social Sciences

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Peningkatan Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di Ho Chi Minh, Vietnam Melalui Transformasi Digital dan Pelatihan Kewirausahaan Lintang Putri Estiarto; Robertus Suraji; Istianingsih Istianingsih; Hapzi Ali
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 4 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Oktober-Desember 2023)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i4.505

Abstract

In the dynamic landscape of Ho Chi Minh, Vietnam, Micro, Small, and Medium Enterprises (MSMEs) stand as pivotal players in the economy's growth and resilience. This study explores the transformative impact of digital technology adoption and entrepreneurial training on the financial literacy and business management capabilities of MSMEs in the region. Through a comprehensive training program incorporating lectures, practical sessions, and demonstrations, this research delves into how digitalization and enhanced entrepreneurial skills can significantly improve MSME performance. The findings reveal that embracing digital technologies not only streamlines operations but also opens new market avenues, enhancing competitiveness and sustainability. Challenges such as access to technology, cybersecurity, and adaptation to digital business models were identified, alongside strategies to overcome these barriers. The study advocates for strengthened digital infrastructure, tailored training programs, and government support to facilitate MSMEs' digital transformation journey. By leveraging the synergy between government, educational institutions, and the business community, the research suggests that Vietnam can cultivate a robust MSME sector capable of driving innovation and contributing to sustainable economic growth. This investigation provides valuable insights for policymakers, educators, and business leaders aiming to support MSMEs through digital transformation and entrepreneurship education, marking a significant step towards a digitally empowered and economically vibrant Ho Chi Minh.
Co-Authors Hapzi Ali Istianingsih Istianingsih Lintang Putri Estiarto