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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti Information and Technology Jurnal Pengabdian Masyarakat dan Penelitian Terapan SERVITIUM RESEARCH: Community Service Journal
Robertus Suraji
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Peningkatan Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di Ho Chi Minh, Vietnam Melalui Transformasi Digital dan Pelatihan Kewirausahaan Lintang Putri Estiarto; Robertus Suraji; Istianingsih Istianingsih; Hapzi Ali
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 4 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Oktober-Desember 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i4.505

Abstract

In the dynamic landscape of Ho Chi Minh, Vietnam, Micro, Small, and Medium Enterprises (MSMEs) stand as pivotal players in the economy's growth and resilience. This study explores the transformative impact of digital technology adoption and entrepreneurial training on the financial literacy and business management capabilities of MSMEs in the region. Through a comprehensive training program incorporating lectures, practical sessions, and demonstrations, this research delves into how digitalization and enhanced entrepreneurial skills can significantly improve MSME performance. The findings reveal that embracing digital technologies not only streamlines operations but also opens new market avenues, enhancing competitiveness and sustainability. Challenges such as access to technology, cybersecurity, and adaptation to digital business models were identified, alongside strategies to overcome these barriers. The study advocates for strengthened digital infrastructure, tailored training programs, and government support to facilitate MSMEs' digital transformation journey. By leveraging the synergy between government, educational institutions, and the business community, the research suggests that Vietnam can cultivate a robust MSME sector capable of driving innovation and contributing to sustainable economic growth. This investigation provides valuable insights for policymakers, educators, and business leaders aiming to support MSMEs through digital transformation and entrepreneurship education, marking a significant step towards a digitally empowered and economically vibrant Ho Chi Minh.
Analisis Sentimen Terhadap Kontroversi Fatwa MUI Nomor 83 Tahun 2023 Tentang Pemboikotan Produk yang Terafiliasi Israel Muhammad Yasir; Marissa Grace Haque; Robertus Suraji; Istianingsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 4 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i4.1845

Abstract

Abstrak: Kebijakan yang dikeluarkan oleh MUI, khususnya fatwa nomor 83 tahun 2023 yang membahas aspek moralitas dalam mendukung perjuangan palestina, menganjurkan untuk menghindari transaksi dan penggunaan produk yang terkait dengan Israel, terutama negara-negara yang mendukung penjajahan dan Zionisme semaksimal mungkin. Fenomena ini telah memunculkan berbagai tanggapan reaksi dan muncul sebagai subjek wacana yang trending di seluruh platform media sosial termasuk pengguna YouTube. Penelitian ini bertujuan mengembangkan model klasifikasi sentimen menggunakan mengkomparasi lima metode klasifikasi seperti Naïve Bayes, Decision Tree, Random Forest, Support Vector Machine (SVM), dan K-Nearest Neighbor (KNN) untuk memahami respons terhadap fatwa tersebut. Alat yang digunakan adalah Python Google Collab dengan dataset berasal dari komentar YouTube. Hasil analisis menunjukkan tiga klasifikasi sentimen: setuju, tidak setuju, dan netral, dengan tingkat akurasi Naive Bayes 75%, Decision Tree 65%, Random Forest 67%, SVM 63%, K-NN 53%. Penelitian ini diharapkan memberikan wawasan mendalam tentang distribusi sentimen terkait fatwa tersebut, serta menjadi dasar untuk penelitian lebih lanjut dalam analisis sentimen dan dinamika opini publik.
A Community Empowerment Model for Integrating Pearl, Weaving, and Culinary MSMEs into Senggigi's Sustainable Tourism Value Chain Istianingsih Sastrodiharjo; Robertus Suraji; Lintang Putri Estiarto
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 2 (2026): SERVITIUM RESEARCH: Community Service Journal (January - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i2.70

Abstract

The Senggigi tourism area possesses considerable potential for creative economy development through pearl artisans, traditional weaving artisans, and local culinary MSMEs. However, these businesses continue to face fragmented marketing practices, inconsistent destination branding, limited digital storytelling capabilities, and weak collaboration among business sectors, reducing their contribution to the sustainable tourism value chain. This community service program aimed to strengthen the competitiveness and collaborative capacity of 36 artisan MSMEs in Senggigi through participatory capacity building, destination branding, digital storytelling, mentoring, and collaborative marketing. The program employed a Participatory Action Research approach involving needs assessment, capacity building, mentoring and co-creation, and evaluation and reflection. The results indicate improved participant awareness of destination branding, increased ability to develop product narratives and digital promotional content, and stronger opportunities for cross-promotion and product bundling. The program also produced a Community Empowerment Model integrating community-based tourism, destination branding, digital storytelling, collaborative marketing, and a sustainable tourism value chain.
Dynamics of Consumer Boycotts: Exploring the Interplay of Expressive and Instrumental Factors Robertus Suraji; Marrisa Haque; Muhammad Yasir; Istianingsih Istianingsih
Dinasti Information and Technology Vol. 1 No. 2 (2023): Dinasti Information and Technology (October 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i2.309

Abstract

This research explores consumer participation in product boycotts in Indonesia, focusing on the interplay between expressive and instrumental factors over time. Through a systematic literature review, this study reveals that emotional responses and personal identity trigger boycotts, serving as expressions of solidarity or protests against conflicting values. As time progresses, practical considerations, such as boycott effectiveness, become dominant motivators, following the "hot" to "cold" phase transition. Social media plays a critical role in strengthening boycott movements and facilitating discussions that impact this transition. Implications extend to businesses, activists, policymakers, and academics. Companies should develop responsive communication strategies addressing both expressive and instrumental factors. Activists can leverage technology to enhance campaign impact, and policymakers can use insights to encourage responsible business practices. In summary, this research highlights multidimensional boycott dynamics influenced by expressive and instrumental factors, emphasizing the pivotal role of social media and its implications for various stakeholders.
Co-Authors Hapzi Ali Istianingsih Istianingsih Istianingsih Istianingsih Sastrodiharjo Lintang Putri Estiarto Lintang Putri Estiarto Marissa Grace Haque Marrisa Haque Muhammad Yasir