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All Journal Dinasti International Journal of Digital Business Management
Baldric Siregar
STIE YKPN School of Business Yogyakarta, Indonesia.
Decision Sciences, Operations Research & Management

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Work-Life Balance and Time Management on Academic Achievement of Part-Time Students in Yogyakarta: Testing Social Support as a Moderator Luis Americo Soares; Zulfa Putri Az- Zahra; Miswanto; Frasto Biyanto; Baldric Siregar; Antonio Ximenes
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5001

Abstract

This study aims to investigate the impact of work-life balance and time management on the academic achievement of part-time university students in Yogyakarta, with social support as a moderating variable. The research addresses the growing challenge faced by students managing both academic and professional responsibilities. A quantitative approach was applied using a survey of 155 purposively selected part-time students. Validated instruments measured work-life balance, time management, academic achievement, and social support. Moderated regression analysis (MRA) in SPSS revealed that the final model accounted for 98.4% of the variance in academic achievement (R2 = 0.984). Both work-life balance (? = -0.292, p < 0.001) and time management (? = -0.344, p < 0.001) had significant negative effects. However, social support positively moderated both relationships, reducing their negative impact (interaction effects: ? = 0.926 and ? = 0.880, respectively). The finding emphasizes the importance of institutional support and training to help students manage dual roles effectively.
The The Effect of Digital Marketing Strategies, Electronic Word of Mouth (E-Won), and Brand Image on Purchase Intention in Tiktok Shop: The Mediating Role of Customer Trust Leonardo Pinto; Anisa Rahmawaty; Miswanto; Frasto Biyanto; Baldric Siregar; Casimiro Soares
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5044

Abstract

This study aims to examine the influence of Digital Marketing Strategies, Electronic Word of Mouth (E-WOM), and Brand Image on consumer purchase intention in TikTok Shop, with Customer Trust as a mediating variable. The approach used is quantitative with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. Data was collected through an online questionnaire distributed to 180 respondents who are TikTok Shop users in the Yogyakarta region. The results of the analysis indicate that Brand Image significantly influences Customer Trust and Purchase Intent, and is significantly mediated by Customer Trust. Conversely, Digital Marketing Strategy and E-WOM do not show significant direct or indirect effects on Purchase Intent. Nevertheless, both still contribute to building trust, albeit with relatively small effects. The R-Square values of 0.715 for Customer Trust and 0.791 for Purchase Intent indicate that the model has high predictive power. The Q² test results also support this conclusion, with predictive values above the recommended threshold. This study reinforces the role of Brand Image as a dominant factor in shaping consumer purchase intent, while highlighting the importance of building trust as a key element in digital marketing strategies. The findings also indicate that despite the widespread availability of digital information, consumer purchase intent remains influenced by their perceptions, attitudes, and beliefs, consistent with the Theory of Planned Behavior (TPB) framework used in this study.
Co-Authors Anisa Rahmawaty Antonio Ximenes Casimiro Soares FRASTO BIYANTO Leonardo Pinto Luis Americo Soares Miswanto Miswanto Zulfa Putri Az- Zahra