Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Dzulkarnain Syafikri
Universitas Muhammadiyah Gresik
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis SWOT Dalam Meningkatkan Daya Saing Warung Giri Jogja di Platform GoFood Dzulkarnain Syafikri; Vembri Aulia Rahmi
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4458

Abstract

The food delivery service industry in Indonesia has grown rapidly due to digital technology adoption and changing consumer behavior. GoFood, as one of the leading services within the Gojek ecosystem, provides opportunities for culinary MSMEs to expand their market reach. However, intense business competition and the lack of promotional feature utilization remain challenges for many businesses, including Warung Giri Jogja. This study aims to analyze Warung Giri Jogja’s competitiveness on GoFood using a SWOT approach. The research employs a qualitative descriptive method, collecting data through observation and interviews with the business owner. The findings indicate that Warung Giri Jogja’s main strengths lie in its competitive pricing and consistent food quality, while its weakness is the lack of understanding of digital marketing strategies. Opportunities include the growing food delivery market and promotional support from GoFood, whereas threats come from competition with larger and more established eateries. To enhance its competitiveness, Warung Giri Jogja needs to optimize digital marketing strategies, utilize GoFood’s promotional features, and improve brand awareness.
Co-Authors Vembri Aulia Rahmi