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All Journal Jurnal ekonomi Manajemen dan Bisnis (JUBIS) International Journal of Accounting and Management Research (IJAMR)
Fahrul Mauzu
Sekolah Tinggi Ilmu Ekonomi Yapis Dompu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Digital Marketing dan E-Wom terhadap Keputusan Pembelian melalui Kepercayaan Sebagai Variabel Intervening pada UD. Sahabat Tani Siska Putri Darma Yanti; Ega Saiful Subhan; Fahrul Mauzu
Jurnal Ekonomi Manajemen dan Bisnis Vol. 6 No. 1 (2025): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v6i1.2634

Abstract

Penelitian ini bertujuan untuk menguji pengaruh digital marketing dan electronic word of mouth (e-WOM) terhadap keputusan pembelian, baik secara langsung maupun tidak langsung melalui kepercayaan sebagai faktor mediasi. Populasi penelitian terdiri dari seluruh pelanggan UD. Sahabat Tani di Kabupaten Dompu yang bergerak di bidang pertanian. Teknik purposive sampling digunakan untuk memilih sampel, dan menghasilkan 100 responden. Penelitian ini menggunakan data kuantitatif primer yang dikumpulkan melalui kuesioner. Data yang terkumpul kemudian dianalisis dengan menggunakan analisis deskriptif dan diuji dengan metode Partial Least Squares (PLS) melalui perangkat lunak SmartPLS versi 4. Hasil penelitian menunjukkan bahwa digital marketing, e-WOM, dan kepercayaan berpengaruh positif terhadap keputusan pembelian konsumen. Selain itu, e-WOM juga terbukti memiliki pengaruh positif terhadap kepercayaan konsumen. Namun, digital marketing tidak berpengaruh terhadap kepercayaan konsumen. Selanjutnya, kepercayaan terbukti memediasi pengaruh positif e-WOM terhadap keputusan pembelian. Sebaliknya, kepercayaan tidak memediasi pengaruh digital marketing terhadap keputusan pembelian.
The Influence of Budget Planning and Human Resource Competence on Budget Absorption: Evidence from the Public Works and Spatial Planning Agency (PUPR) of Dompu Regency. Rizkatul Khairiah; Ega Saiful Subhan; Fahrul Mauzu
International Journal of Accounting and Management Research Vol. 7 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/ijamr.v7i2.1996

Abstract

Effective budget absorption is an important indicator of public financial management performance, particularly in infrastructure development agencies that manage substantial budget allocations. This study aims to examine the influence of budget planning and human resource competence on budget absorption at the Public Works and Spatial Planning Agency (PUPR) of Dompu Regency. A quantitative explanatory approach was employed using a survey method. The study involved 166 respondents selected through purposive sampling from employees involved in budget management activities. Data were collected through structured questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS software. The results indicate that budget planning has a positive and significant effect on budget absorption, with a significance value of 0.000 (<0.05). Human resource competence also has a positive and significant effect on budget absorption, with a significance value of 0.000 (<0.05). Furthermore, budget planning and human resource competence simultaneously influence budget absorption significantly. The adjusted R-square value of 0.525 indicates that both variables explain 52.5% of the variation in budget absorption. These findings suggest that improving budget planning quality and strengthening human resource competence are essential for enhancing budget absorption effectiveness and supporting successful infrastructure development in local government institutions.
Co-Authors Rizkatul Khairiah Siska Putri Darma Yanti Subhan, Ega Saiful