<![CDATA[The utilization of digital technology is a strategic step for Micro, Small, and Medium Enterprises (MSMEs) to optimize operational efficiency, expand market reach, and ensure business sustainability. However, the adoption process is often hindered by a lack of digital literacy, limited human resource capacity, and resistance to new innovations. This study evaluates the contribution of transformational leadership, adaptive flexibility, and organizational resilience in maintaining the continuity of digitalization in MSMEs. Using a literature review approach on national and international scientific articles, the data were analyzed through thematic synthesis and comparative evaluation against previous research findings. The study findings indicate that transformational leadership significantly reduces resistance to technological change through targeted communication, active engagement, as well as educational and mentoring programs. On the other hand, the digitalization process triggers internal adaptability through work pattern restructuring, digital financial integration, and the optimization of interactive platforms such as QRIS, e-commerce, and social media. Nevertheless, consistency in technology adoption is heavily influenced by continuous HR skill enhancements and exposure to data security risks. This study highlights the importance of synergy between strategic leadership and internal capacity building to maintain the sustainability of MSME digitalization.]]>
