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All Journal Journal of Management and Creative Business
Firza Siti Nur Khofifah
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management

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Pengaruh Entrepreneurial Personality terhadap Entrepreneurial Action pada Pelaku UMKM di Kabupaten Kuningan Firza Siti Nur Khofifah; Dede Kurnia; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8061

Abstract

Entrepreneurial action is essential for supporting the growth and sustainability of Micro, Small, and Medium Enterprises (MSMEs). However, many MSME owners still encounter difficulties in translating entrepreneurial potential into concrete business actions. This study examines the influence of entrepreneurial personality on entrepreneurial action among MSME owners in Kuningan Regency, Indonesia. A quantitative method with a descriptive-verificative design was applied. Data were collected through questionnaires distributed to 382 MSME owners selected using simple random sampling. The data were analyzed using descriptive statistics, classical assumption tests, simple linear regression, coefficient of determination, and t-test. The results show that both entrepreneurial personality and entrepreneurial action are classified as high. Entrepreneurial personality has a positive and significant effect on entrepreneurial action, as indicated by a regression coefficient of 0.772, a t-value of 18.736, and a significance value of <0.001. Furthermore, the coefficient of determination (R²) of 0.480 indicates that entrepreneurial personality explains 48.0% of the variance in entrepreneurial action. The findings highlight entrepreneurial personality as an important internal factor that encourages MSME owners to engage in more proactive entrepreneurial actions and supports business development.
Co-Authors Azizah Fauziyah Dede Kurnia