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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Agung Dwi Trawasa Santoso
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Image and Perceived Product Quality on Purchase Decisions of Specs Futsal Shoes in Sidoarjo Agung Dwi Trawasa Santoso; Ugy Soebiantoro
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1223

Abstract

Increasing competition in the futsal shoe industry necessitates that companies understand the factors influencing consumer purchasing decisions. Although Specs is a widely recognized local brand, preliminary survey results indicate that consumer perception of its product quality remains suboptimal. This study aims to determine the impact of brand image and perceived product quality on purchasing decisions for Specs futsal shoes in Sidoarjo. The study employs a quantitative approach using an associative method. The research population consists of consumers who have purchased or used Specs futsal shoes in Sidoarjo. The sample was selected using a purposive sampling technique. Data were collected via a Likert-scale questionnaire and analyzed using the Partial Least Squares (PLS) method. This research is expected to provide empirical evidence regarding the influence of brand image and perceived product quality on purchasing decisions, as well as offer insights for the company to enhance its marketing strategies.
The Influence of Brand Image and Perceived Product Quality on Purchase Decisions of Specs Futsal Shoes in Sidoarjo Agung Dwi Trawasa Santoso; Ugy Soebiantoro
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1223

Abstract

Increasing competition in the futsal shoe industry necessitates that companies understand the factors influencing consumer purchasing decisions. Although Specs is a widely recognized local brand, preliminary survey results indicate that consumer perception of its product quality remains suboptimal. This study aims to determine the impact of brand image and perceived product quality on purchasing decisions for Specs futsal shoes in Sidoarjo. The study employs a quantitative approach using an associative method. The research population consists of consumers who have purchased or used Specs futsal shoes in Sidoarjo. The sample was selected using a purposive sampling technique. Data were collected via a Likert-scale questionnaire and analyzed using the Partial Least Squares (PLS) method. This research is expected to provide empirical evidence regarding the influence of brand image and perceived product quality on purchasing decisions, as well as offer insights for the company to enhance its marketing strategies.
Co-Authors Ugy Soebiantoro