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All Journal JURNAL ECONOMINA
Arya Damar Kamajaya
Universitas Warmadewa, Indonesia
Economics, Econometrics & Finance

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Customer Experience Mediates Product Quality, Service Quality, And Café Authenticity On Repurchase Intention In Denpasar Arya Damar Kamajaya; I Made Sara; Ni Luh Putu Indiani
JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i9.4197

Abstract

This study aims to analyze the effects of product quality, service quality, and café authenticity on customer experience and consumer repurchase intention, and to examine the mediating role of customer experience among coffee shop consumers in Denpasar City. A quantitative approach was employed with 176 respondents selected through purposive sampling. Data were collected using a seven-point Likert-scale questionnaire and analyzed using PLS-SEM. The results show that all direct effects are significant. Customer experience partially mediates the effects of product quality and service quality, while its mediation of café authenticity is relatively weak. The model explains 92.5% of customer experience and 86.0% of repurchase intention variance.
Co-Authors I Made Sara Ni Luh Putu Indiani