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Rizqy Faza Faqiha
Universitas Negeri Jakarta
Social Sciences

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Strategi Pengembangan Promosi Berbasis Digital Studi Kasus : Curug Cijalu, Kab. Subang Jenal Abidin; Rizqy Faza Faqiha; Muhammad Ridho Ilahi; Annisa Damayanti
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 22 No. 2 (2026): Mei: Gemawisata: Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v22i2.697

Abstract

The research activities carried out in Cipancar Village, Subang Regency, West Java focused on efforts to develop the local tourism sector through digital promotion strategies. One of the leading destinations in the village is Curug Cijalu, a natural waterfall that has great potential but is still minimal in terms of digital exposure. This study aims to design a social media-based promotion strategy, especially TikTok, Instagram, and YouTube, to increase the attractiveness and reach of tourists to Curug Cijalu. The methods used include field observation, interviews with local stakeholders, and creative content production tailored to the characteristics of each digital platform. The results of the implementation show that an attractively packaged visual approach can increase audience interaction, expand the reach of promotion, and build a positive image of the destination. In addition, the use of social media also plays a role in encouraging local community participation and the development of digital literacy. Therefore, social media has proven to be an effective tool in supporting the promotion of sustainable tourism in rural areas.  
Co-Authors Annisa Damayanti Jenal Abidin Muhammad Ridho Ilahi