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All Journal Jurnal Abdimas Pariwisata Journal of General Education and Humanities JUPARITA: Jurnal Pariwisata Tawangmangu Bogor Hospitality Journal
Jenal Abidin
Universitas Negeri Jakarta
Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang Jenal Abidin; Rezka Fedrina; Revi Agustin
Jurnal Abdimas Pariwisata Vol. 3 No. 1 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v3i1.292

Abstract

Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion strategy that is in accordance with market trends is an absolute must. One of the effective media in the promotion of destination marketing is to use digital marketing media. Cisaat Tourism Village, Subang is one of the villages that makes tourism one of the sectors that drive the economy of its people. Cisaat Tourism Village has considerable potential including cultural tourism, nature tourism and educational tourism. Cisaat Tourism Village has a weakness in terms of marketing promotion so that the increase in the number of visits is not significant. Community service programs are expected to be the solution. The activities carried out were workshops on making tourist village websites, digital marketing workshops to increase knowledge and skills regarding interesting content for website marketing and social media marketing. The output of this activity is the availability of a marketing promotion website for tourism village packages, the skills of tourism village managers in creating social media marketing promotional content.
Implementasi Model Desa Wisata Edukatif Sebagai Media Pembelajaran Mahasiswa Berbasis Merdeka Belajar Kampus Merdeka (MBKM) di Desa Wisata Cisaat, Kabupaten Subang, Jawa Barat Revi Agustin Aisyianita; Darmawan Rahmat; Jenal Abidin; Lala Siti Sahara; Rezka Fedrina; Erdawati
Jurnal Abdimas Pariwisata Vol. 3 No. 1 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

The purpose of this activity is to prepare Pokdarwis in managing educational tourism (which includes: tour packages, interpretation media, and supporting tools such as modules and Student Worksheets). In addition, this program is expected to be able to provide debriefing and learning space for students who are interested in learning about destination management and creating educational tour packages. The results of this program include (1) Cisaat educational tour package; (2) 12 educational tourism interpretation media; (3) the module books and worksheets as supporting tools for educational tourism. At the end of the program, the evaluation results showed a positive response from all participants, both from the community, junior high school students, and UNJ students.
Pelatihan dan Pendampingan Pembuatan Video Potensi Eko-Agrowisata Sebagai Media Virtual Tour : Desa Wisata Cisaat, Kabupaten Subang, Jawa Barat Revi Agustin Aisyianita; Rahmat Darmawan; Jenal Abidin; Lala Siti Sahara; Rezka Fedrina
Jurnal Abdimas Pariwisata Vol. 3 No. 2 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Training and Assistance in Making Videos of the Potential of Eco-Agrotourism as a Virtual Tour Media The Community Service Integrated Real Work Lecture (PKM – KKN) activity held in Cisaat Village, Subang, aims to (1) provide an understanding of the concept of virtual tourism as an alternative new tourism product; (2) conducting training and assistance in making videos and simple editing techniques: (3) conducting training and mentoring on the use of Zoom as a virtual tourism support tool. The results of this mentoring activity include: (1) increasing public understanding of virtual tourism; (2) the implementation of training activities for making and editing simple videos (3) the implementation of training activities on the use of Zoom as a virtual tour support tool. At the end of the program, the evaluation results showed a positive response from all participants.
DAMPAK PESEBARAN VIRUS CORONA (COVID-19) TERHADAP PERJALANAN WISATA RELIGI (UMROH) DI WILAYAH JAKARTA Rahmat Darmawan; Jenal Abidin; Revi Agustin
Bogor Hospitality Journal Vol 5 No 1 (2021): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v5i1.38

Abstract

This study aims to analyze the impact that occurs due to the closing of the permit for religious tourism visits for Umrah, both direct and indirect impacts. In addition, this study will also analyze the impact that occurs on tourists who fail to depart on Umrah travel trips and also the impact on Travel Bureaus specifically for Umrah religious travel as travel organizers.This study uses qualitative research methods with reference to the concept of religious tourism, and the economic impact on the religious travel business of Umrah. The population of this study is in the form of a social situation, namely the stakeholders associated with tourism travel, namely the DKI Jakarta Tourism Office, the Jakarta religious office, the Umrah religious tourism industry players and the people who will be the participants of the Umrah tour. The research instruments in this are observation, interviews and literature study. Data analysis used the Miles and Huberman model with data triangulation.The results of the study show that there are four impacts of closing Umrah religious tourism visits by the Government of Saudi Arabia, namely the direct impact, indirect impact, follow-up impact and psychological impact.
PARIWISATA RAMAH DISABILITAS DI WILAYAH JAKARTA Jenal Abidin; Rahmat Darmawan; Revi Agustin Aisyianita
Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v4i2.68

Abstract

The purpose of this study is to determine the form of providing accessibility for tourists with disabilities in tourist locations in DKI Jakarta Province, especially the Kota Tua area where there is a tourist attraction for the Jakarta History Museum. Efforts to improve disability-friendly tourist destination services require systematic efforts from various parties. Jakarta as a big city and the national capital becomes a barometer of the view of a modern, egalitarian city. It provides fulfilment of its rights to the community following the Regulation of the Minister of Public Works Number 30 of 2006 concerning Technical Guidelines for Facilities and Accessibility in Buildings and the Environment, namely the primary size of space, pedestrian paths, guidelines, parking areas, ramps, and signs and markers. The research method used is descriptive qualitative research with data collection techniques using observation techniques, interviews and documents. The results showed that the condition of existing facilities and facilities at the tourist site, namely the Jakarta History Museum, has not standardized the feasibility according to the accessibility guidelines for people with disabilities, because some standard facilities are not sufficiently available, so it can be said that they are not yet accessible for accessibility and tourism facilities. Persons with disabilities at the Jakarta History Museum.
Social Capital and Collective Action in Rural Tourism: Lessons from Award-Winning Village Tourism in West Java Rahmat Darmawan; Jenal Abidin; Revi Agustin Aisyanita
Journal of General Education and Humanities Vol. 5 No. 4 (2026): August
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i4.1632

Abstract

Background/Context: Community-based tourism (CBT) has become a central strategy in Indonesian rural development policy, yet despite substantial government investment, the overwhelming majority of registered tourism villages fail to achieve sustained competitiveness. Understanding what enables some villages to perform exceptionally remains a challenge for both scholars and practitioners. Research Gap / Problem Statement: Existing literature has extensively examined supply-side and infrastructural determinants of village tourism success, but has devoted far less attention to the internal social architecture of high-performing communities, specifically how social capital dimensions and collective action mechanisms interact to produce sustained tourism governance capacity in non-Western, rural contexts. Objective / Purpose: This study investigates how social capital and collective action mechanisms underpin the exceptional performance of Cisaat Tourism Village in Subang Regency, West Java, a nationally recognised winner of the Anugerah Desa Wisata Indonesia (ADWI) competition,  using Putnam’s (2000) tripartite social capital framework and Ostrom’s (1990) collective action theory. Methodology: An explanatory sequential mixed-methods design was employed. A structured survey was administered to 150 community members and analysed using PLS-SEM. Twelve in-depth interviews with key stakeholders were analysed through reflexive thematic analysis. Key Findings / Results: All three dimensions of social capital: bonding, bridging, and linking, all exert significant positive effects on collective action (p < 0.01), which in turn strongly predicts tourism village sustainability (p < 0.001, β = 0.58). Bridging social capital emerged as the strongest predictor of collective action (β = 0.43). Qualitatively, three enabling themes were identified: trust as a foundational resource, external networks as catalysts for collective mobilisation, and shared vision sustained through inclusive leadership. Conclusion: Gotong royong, the indigenous Indonesian practice of mutual cooperation, functions as a culturally specific mechanism for bonding social capital that extends Ostrom’s collective action framework to non-Western contexts. Implications / Contribution: These findings offer a replicable, evidence-based model for village tourism development policy in Indonesia and across the Global South, and provide a validated Social Capital Scale for integration into national tourism village accreditation systems.
STRATEGI PENGEMBANGAN DESA WISATA KIARASARI MELALUI PENCIPTAAN BUKU PROFIL POTENSI WISATA DESA YANG BERKELANJUTAN Candra Karismawan; Rahmat Darmawan; Jenal Abidin; Lala Siti Sahara
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1110

Abstract

Kiarasari Tourism Village in Sukajaya District, Bogor Regency possesses various natural, cultural, and artificial tourism potentials that can be developed as a community-based tourism destination. However, the development of the tourism village still faces several challenges, particularly the lack of information media, limited destination publication, and the absence of systematic documentation of tourism potentials. This study aims to identify the tourism potentials of Kiarasari Village and analyze the preparation of a tourism potential profile book as a strategy for tourism village development and promotion. This study employed a descriptive qualitative method consisting of four stages: field surveys, data collection, in-depth interviews, and data analysis. Data were collected through field observations, documentation, literature studies, and interviews with the Tourism Village Working Group (Pokja), local communities, and village officials. The findings reveal that Kiarasari Village has diverse tourism potentials, including natural attractions such as waterfalls, rice fields, rivers, and camping grounds; cultural attractions in the form of local traditions and community activities; and artificial attractions such as tourism facilities and recreational areas. The study also indicates that the preparation of a tourism potential profile book serves as an important strategy to support destination documentation, promotion, and branding in a more systematic and informative manner. The profile book was designed using visual and descriptive approaches containing village profiles, tourism potentials, tourism facilities, local MSME products, and documentation of community activities. The existence of the profile book is expected to enhance the visibility of Kiarasari Tourism Village, strengthen destination identity, and support sustainable community-based tourism development.
Co-Authors Aisyianita, Revi Agustin Candra Karismawan Erdawati Fedrina, Rezka lala siti sahara Rahmat Darmawan Revi Agustin Revi Agustin Aisyanita