Von Braun Situmeang
Department of Fishery Socio-Economics, Faculty of Fisheries and Marine, Universitas Riau

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Feasibility Analysis of Salted Amoy Croaker (Pseudocienna amovensis) Business in Belawan Bahari Village, Medan Belawan Sub-District, Medan City, North Sumatra Von Braun Situmeang; Darwis Darwis; Hazmi Arief
South East Asian Marine Sciences Journal Vol. 4 No. 1 (2026): September
Publisher : Science, Technology, and Education Care

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61761/seamas.4.1.1-9

Abstract

The processing of amoy croaker (Pseudocienna amovensis) into salted fish is a traditional practice among coastal communities that provides economic value-added and contributes to improving the welfare of fishermen in Belawan Bahari Village, Medan Belawan Subdistrict, Medan City, North Sumatra Province. This study aims to calculate the investment, production costs, revenue, and income, as well as to analyze the feasibility of the salted amoy croaker processing business based on large, medium, and small business scales. The research method used was a survey employing a census technique to collect data from 17 salted amoy croaker business operators, using questionnaires and structured interviews. This study aimed to analyze the feasibility of the salted amoy croaker (P. amovensis) processing business in Belawan Bahari Village, Medan Belawan District, based on large, medium, and small business scales. A survey method was used, with a census of 17 business operators through questionnaires and structured interviews. The results of research show an average monthly production of 8,970 kg (large scale), 5,175 kg (medium scale), and 2,277 kg (small scale), with total investments of IDR 183,652,516, IDR 104,005,681, and IDR 46,468,602 respectively, and net incomes of IDR 18,577,151, IDR 11,427,819, and IDR 4,286,897 per month. Feasibility analysis yielded R/C ratios of 1.10–1.12, Financial Rate of Return (FRR) of 0.09%–0.11%, and a payback period of 9.10–10.76 months across all business scales. Thus, the salted amoy croaker processing business in Belawan Bahari Village is declared financially feasible for further development.