Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Servitia: Journal of Community Service and Engagement Resocia: International Journal of Applied Research and Innovation
Lilian Lilian
Bina Madani Polytechnic
Humanities Education Social Sciences Transportation Other

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Analysis of YouTube Content Design for Formula Motor TV in Enhancing the Credibility of a Used Car Showroom Muhammad Rizki; Lilian Lilian; Erick Imanuel; Dhaifan Adlil Bariqi
International Journal of Applied Research and Innovation Vol. 1 No. 3 (2026): : July: Resocia: International Journal of Applied Research and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/67b00n54

Abstract

This study analyzes how the design of Formula Motor TV’s YouTube content contributes to strengthening the credibility of a used-car showroom. Using a quantitative approach supported by content analysis and questionnaire data from 42 respondents, the study evaluates audience characteristics, audiovisual quality, host competence, information transparency, engagement, and trust-related responses. The findings show that YouTube is the dominant information-search platform among respondents and that most participants are familiar with Formula Motor TV. The channel applies structured pre-production, production, and post-production processes through SPK, BISIK, and showroom tour formats. Visual quality, clear audio, coherent editing, competent presenters, and transparent explanations of vehicle specifications, conditions, strengths, and weaknesses collectively enhance the perceived professionalism and reliability of the showroom. These elements reduce information uncertainty, support audience understanding, and contribute to trust formation and purchase-related consideration. The study concludes that professionally designed, informative, and transparent YouTube content can function as a strategic credibility-building mechanism for used-car showrooms, although the descriptive design does not establish direct causality with actual purchases. The findings provide practical guidance for automotive businesses seeking stronger digital communication and consumer relationships.  
Strategi Digital Branding melalui Media Sosial Instagram dalam Membangun Brand Awareness pada UMKM Baso Aci Jiansae Rizki Rizki; Lilian Lilian; Eric Eric; Yuli Yuli
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/6ce7fg89

Abstract

This study analyzes the implementation of digital branding through Instagram in building brand awareness for the culinary MSME Baso Aci Jiansae. A descriptive qualitative case study approach was employed using interviews, observation, documentation, and literature review. The findings show that the transition from conventional marketing through WhatsApp status, word of mouth, and local product placement to the official Instagram account @basoacijiansae expanded the brand’s digital presence and created a more permanent, visual, and interactive communication channel. The digital branding strategy was constructed through consistent visual elements, including red and yellow colors, Sans Serif typography, graphic symbols, slogans, product visuals, testimonials, and structured feed content. Initial performance indicators showed 15 followers and 145 views on one video, indicating content exposure beyond the existing follower base. Consumer responses also demonstrated early brand recognition and brand recall, particularly through visual identity and associations with spicy culinary products. Overall, Instagram-based digital branding was effective in establishing initial brand awareness, although continuous content consistency, interaction, and performance evaluation remain necessary to strengthen recall and broader market reach among prospective consumers and support future competitive positioning.  
Co-Authors Dhaifan Adlil Bariqi Eric Eric Erick Imanuel Muhammad Rizki Rizki Rizki Yuli Yuli