<![CDATA[Social media plays a crucial role in political communication and the formation of voter decisions, including the choice to support female politicians. Beyond digital communication factors, voting decisions are influenced by an individual's belief in their own ability to understand and engage in politics (political efficacy). This study aims to analyze the impact of social media usage, internal political efficacy, and external political efficacy on young voters' decisions to elect female politicians in the 2024 General Election. The study's novelty lies in integrating the variables of social media usage and internal/external political efficacy to explain the decision to vote for female politicians. A quantitative approach was employed, utilizing convenience sampling to select 269 respondents who met the study criteria. Data were analyzed using the PLS-SEM method. The results indicate that social media usage and internal political efficacy have a positive and significant influence on the decision to vote for female politicians, whereas external political efficacy does not have a significant effect. The findings suggest that social media usage and voters' perceptions of their personal political competence are more dominant factors in shaping voting choices than perceptions regarding the responsiveness of the political system. Practically, these findings assist political communicators in designing educational digital communication strategies and serve as a reference for developing political education programs aimed at enhancing voters' self-efficacy.]]>
