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All Journal Management Studies and Business Journal
Ariya Primindra
UPN University, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PRODUCT, SERVICE, AND HUMAN RESOURCE PERFORMANCE AND REPURCHASE INTENTION THROUGH CORPORATE IMAGE AND CUSTOMER SATISFACTION: A STRUCTURAL EQUATION MODELING STUDY OF PIZZA HUT FRANCHISE IN INDONESIA Ariya Primindra
Management Studies and Business Journal (PRODUCTIVITY) Vol. 3 No. 8 (2026): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/y6jb7337

Abstract

Falling sales and store closures in the quick-service restaurant industry make customer retention a strategic issue. This study examines the effects of product performance, service performance, and human resource (HR) performance on repurchase intention through corporate image and customer satisfaction among Pizza Hut customers in Indonesia, operated by PT Sarimelati Kencana Tbk. The study employs an explanatory quantitative survey design and variance-based structural equation modeling (PLS-SEM). The model consists of nine direct hypotheses and nine specific indirect effects. The population comprises consumers aged 17 years or older who purchased Pizza Hut products through restaurant or delivery channels within the previous three months. Purposive sampling is used with a target of at least 300 respondents. The instrument employs a Likert scale and indicators adapted from established studies. The measurement model is assessed through outer loadings, internal consistency reliability, AVE, HTMT, and VIF, while the structural model is assessed using path coefficients, R², f², Q², bootstrapping, and mediation analysis. The empirical results must be populated from the actual SmartPLS output based on respondent data; path coefficients, t-statistics, p-values, R², Q², and mediation effects cannot legitimately be determined from the source manuscript because the survey dataset is not included. Therefore, this manuscript provides a complete publication-ready structure and argumentation, while all empirical values must be derived from the actual dataset.
UNLOCKING SUSTAINABLE COMPETITIVE ADVANTAGE IN MID-SCALE HOTELS: A SEQUENTIAL MEDIATION MODEL OF MULTI-DIMENSIONAL QUALITY PERCEPTIONS, CUSTOMER SATISFACTION, REPATRONAGE INTENTIONS, AND POSITIVE RECOMMENDATIONS Ariya Primindra
Management Studies and Business Journal (PRODUCTIVITY) Vol. 3 No. 8 (2026): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/f3pqkz44

Abstract

This study examines the mechanism through which multidimensional hotel quality perceptions translate into customer-level perceptions of sustained competitive advantage in the mid-scale hotel segment. The model integrates Bitner’s servicescape framework, service quality theory, Expectation-Confirmation Theory, and the resource-based/dynamic-capabilities perspectives. Physical environment quality, service personnel quality, and experience quality are specified as exogenous constructs; customer satisfaction and repatronage intention are modeled as sequential mediators; positive recommendations are included as a parallel behavioral outcome; and perceived sustained competitive advantage is positioned as the distal outcome. A quantitative cross-sectional design is specified for guests of urban three-star hotels, with a five-point Likert questionnaire and Partial Least Squares Structural Equation Modeling (PLS-SEM). For manuscript-development purposes, a simulated dataset of 384 usable responses is analyzed. The simulated results indicate that all three quality dimensions positively predict customer satisfaction, with experience quality showing the largest coefficient. Customer satisfaction significantly predicts both repatronage intention and positive recommendations. Repatronage intention and positive recommendations subsequently predict perceived sustained competitive advantage. The serial indirect effects from each quality dimension through satisfaction and repatronage intention are statistically significant in the simulated model. The findings illustrate how operational quality can be translated into relational and strategic value when customer evaluations accumulate into repeat patronage and advocacy. Because the numerical results are simulated, they should not be presented as evidence from actual respondents or submitted as empirical findings without replacing them with genuine data.
RECONCILING DYNAMIC CAPABILITIES WITH INSTITUTIONAL FRICTION: A STRATEGIC HUMAN RESOURCE MANAGEMENT FRAMEWORK FOR COMPETITIVE ADVANTAGE IN SERVICE CONGLOMERATES Ariya Primindra
Management Studies and Business Journal (PRODUCTIVITY) Vol. 3 No. 8 (2026): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/q2d9nz51

Abstract

Service conglomerates operating across aviation, hospitality, catering, and logistics face a strategic tension between the need for organizational agility and the persistence of bureaucratic and functional boundaries. This study develops and illustrates a structural model explaining how strategic human resource management (SHRM) capabilities can be translated into sustainable competitive advantage through cross-functional collaboration and work environment quality. The model integrates the resource-based view and dynamic capabilities perspective and examines transformational leadership efficacy, competency framework alignment, and motivational architecture as organizational inputs. Cross-functional collaboration and work environment quality are specified as mediating mechanisms, while sustainable competitive advantage is the focal outcome. To demonstrate the proposed empirical design, a simulated dataset of 312 service employees is analyzed using partial least squares structural equation modeling (PLS-SEM) with 5,000 bootstrap resamples. The simulated results indicate positive and statistically significant relationships from transformational leadership efficacy to cross-functional collaboration and work environment quality, from competency framework alignment to cross-functional collaboration, and from motivational architecture to work environment quality. Both mediators are positively associated with sustainable competitive advantage, while transformational leadership also retains a positive direct association with the outcome. The simulated indirect effects are consistent with complementary mediation. The article contributes to a theoretically integrated framework in which human capital is treated not merely as an administrative input but as a dynamic organizational resource that enables coordination, adaptation, and service differentiation. Because the numerical evidence is simulated, the findings should be interpreted as an analytical demonstration rather than empirical evidence.
TRANSACTION ARCHITECTURE, RESOURCE COMPLEMENTARITY, AND STRATEGIC PERFORMANCE IN CROSS-COUNTRY FMCG CONSOLIDATION: A CASE OF FRIESLAND CAMPINA ULTRAJAYA Ariya Primindra
Management Studies and Business Journal (PRODUCTIVITY) Vol. 3 No. 9 (2026): Management Studies and Business Jurnal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/g4cd7223

Abstract

Cross-border consolidation in emerging FMCG markets presents strategic issues not fully explained by conventional acquisition perspectives. This article develops and simulates a model explaining how transaction architecture and resource complementarity influence strategic performance through integration capabilities, with governance adaptability as a reinforcing factor. The analytical context retains the case of FrieslandCampina Ultrajaya, which in the source text is positioned as a transaction based on a non-cash asset injection through a share issuance. Unlike the source article, which uses a qualitative case study, this study employs a quantitative design based on synthetic data of 150 observations and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that transaction architecture and resource complementarity are positively related to integration capabilities; integration capabilities, in turn, are positively related to strategic performance. The indirect effect of both predictors through integration capabilities is also positive, while the interaction of integration capabilities and governance adaptability strengthens strategic performance. The main conceptual contribution is shifting the discussion from the transaction ownership form alone to the value creation mechanism through resource configuration and integration capacity.
DECONSTRUCTING THE STATE-LOGISTICS PARADOX: MULTI MARGIN ELIMINATION, INTER-ENTITY CANNIBALIZATION, AND DIGITAL ALIGNMENT IN INDONESIA’S SOE SUPER-HOLDING RESTRUCTURING Ariya Primindra
Management Studies and Business Journal (PRODUCTIVITY) Vol. 3 No. 9 (2026): Management Studies and Business Jurnal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/s4tdap97

Abstract

High logistics costs and fragmented service provision are persistent coordination challenges for archipelagic economies. This study develops the State-Driven Multi-Modal Integration and Double-Marginalization Elimination (SD-MIDE) framework to explain how state-owned enterprise (SOE) restructuring may affect logistics performance through three connected mechanisms: vertical coordination and markup compression, horizontal reduction of overlapping capacity, and digital interoperability. Integrating transaction cost economics, the resource-based view, and principal–agent/public-choice perspectives, the paper specifies a panel-data research design for Indonesia’s multimodal SOE logistics ecosystem. A reproducible synthetic panel of 24 entity–corridor units observed over 2017–2024 is used to demonstrate the proposed estimators and the internal coherence of the hypotheses; it is not evidence about the realised performance of any named enterprise. Unit and year fixed-effects regressions are estimated for a logistics-cost proxy, dwell time, and asset turnover, with standard errors clustered at the unit level. In the simulated results, multimodal integration and National Logistics Ecosystem (NLE) interoperability are associated with lower logistics-cost and dwell-time outcomes, while greater service and investment overlap is associated with poorer performance. The interaction between institutional inertia and digital interoperability is negative, consistent with the proposition that digital coordination can weaken the operational consequences of organizational rigidity. The integration-by-corridor interaction is directionally consistent with larger gains in archipelagic settings, although this result is treated as exploratory. The article contributes a mechanism-based framework, operational definitions, a transparent estimation workflow, and a phased policy roadmap. Because the analysis is based on constructed observations, all coefficient estimates are illustrative and must not be interpreted as causal or as estimates of Indonesia’s actual logistics costs. A field application requires validated enterprise, corridor, transaction, and administrative data.
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