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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature
Muhammad Dzaky Naufal Dzaky
Ilmu Budaya dan Komunikasi, Universitas Muhammadiyah Purwokerto, Banyumas, Jawa Tengah
Languange, Linguistic, Communication & Media

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From Small Talk to Core Topics: Discourse Markers and Topic Transition in Facebook and X Posts Muhammad Dzaky Naufal Dzaky; Ambar Pujiyatno Pujiyatno; Khristianto Khristianto; Sulasih Nurhayati Nurhayati
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 2 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i2.11712

Abstract

This exploratory, micro-analytic study examines how speakers move from small talk to substantive topics within single, stand-alone posts on Facebook and X (formerly Twitter). Discourse markers and small talk are well-researched in spoken interaction, but their transitional functions in asynchronous digital posts remain underexplored. Using Computer-Mediated Discourse Analysis (CMDA) together with selected Conversation Analysis concepts adapted for single-post data, the study analyzes a small purposive sample of four public posts, two from Facebook and two from X, collected between January and March 2026, each selected for exhibiting a clear shift from relational to informational content. Each post is examined across three structural stages: relational opening, transitional device, and core topic. All four posts display this organization, though the transitional strategies range from elaborate, multi-level openings to single-word compressions; one post accomplishes the shift without any explicit discourse marker, relying instead on footing shifts and graphic elements such as punctuation, emoji, and capitalization. These findings suggest that, within this small dataset, digital posts can draw on textual and graphic resources as well as lexical markers to accomplish topic transition, offering a preliminary, exploratory account of how CMDA and selected CA concepts can describe intra-post topic organization.
Co-Authors Ambar Pujiyatno Pujiyatno Khristianto Khristianto Sulasih Nurhayati Nurhayati