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All Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Siti Ahda Wiah
Universitas Mohammad Husni Thamrin
Economics, Econometrics & Finance

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The Influence of Product Completeness and Service Quality on Purchase Decisions Mediated by Consumer Satisfaction (A Case Study of Hemat Toserba and Grosir in Cianjur Regency) Siti Ahda Wiah; Muhammad Gusvarizon; Agustinus Yanuar Budhi Heriyanto
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 2 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i2.3936

Abstract

This study aims to analyze the effects of product completeness and service quality on purchasing decisions through consumer satisfaction at Hemat Toserba and Grosir in Cianjur Regency. This research employed a quantitative approach using a survey method involving 180 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 3. The results indicate that product completeness and service quality have a positive and significant effect on consumer satisfaction. Product completeness does not have a direct and significant effect on purchasing decisions, whereas service quality and consumer satisfaction have a positive and significant effect on purchasing decisions. Consumer satisfaction fully mediates the effect of product completeness on purchasing decisions and partially mediates the effect of service quality on purchasing decisions.
Co-Authors Agustinus Yanuar Budhi Heriyanto Muhammad Gusvarizon