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Utilizing the Instagram account @Humasmahkamahagung to Publicize Strengthening the Anti-Bribery Culture Akmal Arba Atitra; Siti Qonaah
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 5 No. 03 (2026): Ambidextrous: Journal of Innovation, Efficiency and Technology in Organization
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v5i03.909

Abstract

The use of social media by government institutions has become a means of public communication for delivering information to the public. This study aims to describe the utilization of Instagram @humasmahkamahagung in publishing "Strengthening the Anti-Bribery Culture". This study employed a qualitative method with a descriptive approach. Informants were selected using purposive sampling and consisted of one key informant serving as the Instagram administrator of @humasmahkamahagung and two supporting informants who followed the account. The researcher served as the main research instrument, while data were collected through observation, direct interviews, and documentation. The data were analyzed using the Miles and Huberman model through data reduction, data display, and conclusion drawing, with data validity established through source and technique triangulation. The results show that Instagram was utilized as a medium for public communication, publication, education, and information delivery concerning integrity strengthening and bribery prevention through photographs, infographics, videos, and activity documentation. In conclusion, the utilization of Instagram @humasmahkamahagung reflects the characteristics of New Media through Digitality, Interactivity, Dispersality, and Virtuality and supports the dissemination of information concerning anti-bribery culture to the public.