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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Scripta Economica: Journal of Economics, Management, and Accounting
Fitrianti Rahma Novitasari
Universitas PGRI Adi Buana Surabaya
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Digitalisasi UMKM melalui QRIS dan Peta Digital di Desa Domas Kabupaten Gresik: Pengabdian Nayla Candyasari; Fitrianti Rahma Novitasari; Maria Yohana Vianey Wae; Fredirikus Jeno; Masayu Annastasya Amanda Prastika; Inna Fauziatun Nisa; Susi Hermin Rusminati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7911

Abstract

Digitalisasi UMKM menjadi kebutuhan penting untuk meningkatkan kemudahan transaksi dan visibilitas usaha. Kegiatan pengabdian melalui Kuliah Kerja Nyata ini bertujuan meningkatkan kapasitas digital pelaku UMKM di Desa Domas, Kabupaten Gresik melalui pemanfaatan QRIS dan peta digital. Kegiatan melibatkan lima pelaku UMKM dan dilaksanakan melalui lima tahapan, yaitu identifikasi kebutuhan, sosialisasi, pendampingan QRIS, pendampingan peta digital, dan evaluasi. Hasil kegiatan menunjukkan bahwa seluruh UMKM sasaran telah memiliki QRIS dan mampu memanfaatkannya sebagai alternatif pembayaran nontunai. Pendampingan peta digital juga meningkatkan kemampuan pelaku usaha dalam memperbarui informasi lokasi melalui Google Maps, sehingga usaha lebih mudah ditemukan oleh konsumen. Integrasi QRIS dan peta digital mendukung kesiapan transaksi digital sekaligus memperkuat visibilitas usaha. Pendampingan praktis dan partisipatif dapat menjadi strategi untuk mendorong transformasi digital UMKM di tingkat desa.
Strategi Pengembangan dan Pemasaran Cheezy Chix Roll sebagai Produk Kuliner Kreatif Mohammad Afrizal miradji; Gracia Amry Virginia; Ajeng Margareta; Novi Lailatul Fitri; Citra Devy Arista; Fitrianti Rahma Novitasari; Wanudya Ajeng Ferara
Journal of Economics, Management, and Accounting Vol 1 No 2 (2025): November: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/w6hc1s28

Abstract

This study aims to analyze the development and marketing strategies of Cheezy Chix Roll as a creative culinary innovation amid increasingly competitive food industry competition. The study uses an exploratory descriptive method with a qualitative approach, focusing on culinary trend observation, literature study, and SWOT analysis to identify the product's strengths, weaknesses, opportunities, and threats. The results show that flavor innovation, raw material quality, and attractive packaging are key factors in increasing the competitiveness of Cheezy Chix Roll. On the other hand, digital marketing strategies through social media such as Instagram and TikTok have proven to be effective in expanding market reach and building brand awareness, especially among the younger generation. The SWOT analysis indicates that the product's main strengths lie in its unique taste and potential to go viral on social media, while its main threats come from market competition and rapidly changing culinary trends. Therefore, the long-term success of Cheezy Chix Roll depends on consistency in product innovation, the implementation of environmentally friendly packaging, and the optimization of sustainable digital promotion strategies.
Co-Authors Ajeng Margareta Citra Devy Arista Fredirikus Jeno Gracia Amry Virginia Inna Fauziatun Nisa Maria Yohana Vianey Wae Masayu Annastasya Amanda Prastika Mohammad Afrizal Miradji Nayla Candyasari Novi Lailatul Fitri Rusminati, Susi Hermin Wanudya Ajeng Ferara