<![CDATA[This research was motivated by the importance of sharia financial management in supporting business development and increasing the turnover of Micro, Small, and Medium Enterprises. Mie Bucin Mendalo is one of the culinary MSMEs that experienced an increase in turnover after utilizing digital platforms such as GrabFood and ShopeeFood. However, an increase in turnover does not necessarily indicate effective financial management. This study employed a qualitative research method with a descriptive approach. The research was conducted at Mie Bucin Mendalo MSME in Muaro Jambi Regency. The informants consisted of the business owner, employees, customers, and GrabFood and ShopeeFood drivers. Data were collected through observation, interviews, and documentation. The data were analyzed through data reduction, data presentation, and conclusion drawing. The results showed that the implementation of sharia financial management at Mie Bucin Mendalo has been carried out through the functions of planning, organizing, leadership, supervision, and the application of sharia principles. Business management is conducted by allocating funds according to business needs, establishing clear job responsibilities, supervising income and expenses, and implementing business practices based on trustworthiness, honesty, fairness, and the avoidance of usury (riba). The sharia financial management strategies implemented through operational cost control, product development, service quality improvement, and the utilization of GrabFood and ShopeeFood have successfully increased sales volume, customer numbers, and market reach. As a result, the business turnover increased from IDR 64,490,000 in 2021 to IDR 523,542,000 in 2025. Therefore, sharia financial management strategies play an important role in supporting turnover growth and the sustainable development of Mie Bucin Mendalo MSME.]]>
